Blog By: Riya Rathore

LeagueOne Marketing Services, has decided to bring women’s beach volleyball to India. The property will be called Volleigirl. Volleigirl will invite entries from young women across India. A panel composed of international players and trainers will then shortlist 48 women during auditions held at four major Indian cities. The 48 chosen girls will be undergo two months of training and grooming and prepare for the finals.”What we are offering is not just two minutes of fame, but sustenance for 24 months,” the spokesperson said. The spokesperson adds, “The promotions will be effective in giving a thrust to the whole concept, creating the necessary buzz around the event.” This is an apt space for an advertiser related to health, sports or lifestyle to make its presence felt. The company is already in the process of clinching deals with brands such as Nestle, Cadilla and Pepsi for the event. Krishna Chaithanya and Prahlad Dhawaskar surprised everyone with their skill and brilliance and dominated the show from the beginning. They struggled only when the wind came in from the opposite direction. But they held their nerve in crucial moments in the match to clinch the Golden Match 21-19, 2119 and finished at third in the fiveteam championship. Earlier in the Team 1 match, India’s P Mohan-Balamani Sankar lost to Asanka Kumara-Pubudu Kumara 9-21, 15-21 while P Krishna Chaithanya Prahlad Dhawaskar levelled the tie with a straight set 21-14, 21-16 win over Yapa Sashimal-Sujeewa Chinthaka. Kazakh women continued their dominance in the second set with Tanya leading the attack from the back. Her height was her biggest advantage as she moved easily from the back court to front to deny the chances of Lankans “The female body is a masterpiece. Everyone likes to look at the female body, especially in dynamic, athletic sport,” said Natalie Cook, gold medallist at Sydney in 2000 and Australia’s first woman athlete in any sport to compete in five Olympics.Her achievements would be enough to earn respect, even reverence, in most sports, but Cook still gets asked bikini questions. Does that not bother her? “I’m OK with it. It’s the only sport where the women dominate. If it starts with the bikini, fine,” she said. “I believe it shows the best side of the female body and I’m proud of how we look in it.” A fast-paced game in which teams of two jump, run and dive in the sand, making tactical decisions in a split second as they spike the ball over the net or block a powerful attack with their outstretched palms, beach volleyball is a great spectacle.It does not take itself too seriously. Pop music blares from loudspeakers in between points and during the players’ breaks spectators are entertained by dancers in beachw

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