Blog By: Riya Rathore
Champion Women arrives at a time when the need for fearless and focused advocacy for women’s sports is most needed. This need is evident by how our most powerful and influential educational and athletic institutions have fallen short in addressing critical gender equity issues. Champion Women will lead targeted efforts to aggressively advocate for equality, accountability, and transparency by these institutions with an underlying philosophy that sports opportunities are vehicles to improve the lives of girls and women. Something new is coming! In Canada , 41% of girls aged 3-17 don’t participate in sports. 2016 was year of the Indian woman in sports . dipa karmakar ,PV Sindhu ,sakshi Malik ,Aditi Ashok their performances meant so much to not just Indian sport but the whole nation .
This figure jumps to an astounding 84% in adult women . Women’s power and influence over sport has been pretty minimal until, say, now. In previous centuries they gave birth to famous sportsmen and Queen Elizabeth I may have somehow nudged Sir Francis Drake into bowls. Other than that, their position was somewhat sidelined. Women could play sport, amass trophies, even be admitted to the hallowed Long Room at Lords by 1999, but it is now, in the 21st century – with a female Sports Minister looking like she means business, women running football clubs, and the Lionesses generating a fascinated following – that we can truly sense the tide turning. A number of factors have converged to make this particular moment in British sporting history significant and it’s hard to know which came first. It could be the England women’s rugby, cricket and football teams largely professionalising with a resulting outpouring of success. Or the visible increase in commercial backing arriving from previously sceptical businesses now run or influenced by undaunted women. Or higher-profile media coverage no longer so dependent on a babe not wearing much. Or the turbo-charged push from social media. Pick the starting point out of that lot. Undoubtedly, businesses small and large have identified the commitment and accessibility of women’s sport as an uplifting commodity in which to invest. When David Beckham tweeted to the Lionesses as they won their way through to this year’s World Cup semi-final: “Girls what a performance. We are so proud of what you have achieved and the passion you have shown …” he spoke for a nation enthralled.