Protein Shake Market.

Blog by- Anant

There has been a steep rise in the field of sports, especially fitness lately in India.
The credit goes to the Bollywood and the modeling industry which has been
promoting fit models, actors and actresses. Moreover, there is a huge
requirement of jacked up models and actors which in turn promotes bodybuilding
industry. The sports industry has also played a major role by supporting
bodybuilding and physique competitions. Due to all this, the requirement for
supplements has increased manifolds as it is impossible to achieve the desired
physique without the aid of supplements. Thus, the supplement market has seen
great growth; to be precise; the most demanded supplement is protein shake!

 

There has been a steep rise in the field of sports, especially fitness lately in India.
The credit goes to the Bollywood and the modeling industry which has been
promoting fit models, actors and actresses. Moreover, there is a huge
requirement of jacked up models and actors which in turn promotes bodybuilding
industry. The sports industry has also played a major role by supporting
bodybuilding and physique competitions. Due to all this, the requirement for
supplements has increased manifolds as it is impossible to achieve the desired
physique without the aid of supplements. Thus, the supplement market has seen
great growth; to be precise; the most demanded supplement is protein shake!

 Market Size

As discussed above the size of the protein shake market is pretty large and is
expected to grow at CAGR of about 20% till 2022 compared to what it was before
2017. This is so because people are getting more and more aware of the health
benefits of the protein shakes.
The market of protein supplements in India is pretty dominant in the southern
region of the country which is greater than 34% of the total protein consumption
in the entire country. There are a great number of consumers in the market and
78% of adolescents of the urbanized areas of India are in the list of daily

consumers of dietary supplements. Thus, we can conclude that there is a huge
market of protein supplements in India.

Protein Manufacturers

There are a lot of protein manufactures around the world who import their
products to India, the dominant ones are ON (Optimum Nutrition), Dymatize,
Muscletech, etc. These brands have well-established their name in India and have
a brand loyalty as much of the people have got great results using their products.
Since these brands are famous in the western part of the world too, so
establishing your own brand’s name against them is a Herculean task!

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 How to establish a Protein Manufacturing Company

This task is pretty tough because it requires one to compete with various other
foreign brands which have already well-established their market! Moreover, the
investment required is quite large too. After all this, if you still manage to get all

the stuff done, you need to give a good reason to the consumers to try out your
brand. Moreover, the pricing of your products should be such that it gives tough
competition to all other foreign brands which are dominating the market.
The protein shakes in India ranges from Rs. 1,000 to approximately 9,000 for 5 lbs.
of protein. Now, you need to find the appropriate price range you want your
products to compete with. General rule is- “More the protein (isolated), more the
price”. There has been a weak hole in the protein supplement industry which can
hinder all the great brands’ sale out there, it is the gray market! If you give your
customers 100% genuine protein with no chemical additives, the amount of your
customer base will definitely increase over time because it is known to all that the
fake products kill the kidneys!
Six Star Nutrition, Muscleblaze, TNC and Vigourfuel are some of the best Indian
protein manufacturing companies but these companies don’t provide a tough
competition to their western counterparts. The Indian brands are used only
because they are cheaper, you will not see any professional athlete using Indian
protein supplements.

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Some of the Indian protein shake brands import all the stuff required for the
protein shake from the foreign and process it, add flavors and enzymes.
The legal work that you need to complete before manufacturing protein is as
follows:-
1. Get your company registered or approved by the Government as Food
Company.
2. You need to get a FSSAI certificate.
3. You need to get a GMP (Good Manufacturing Practice) certification which
ensures that the products are being constantly produced and pass the
regular quality measure tests.
4. ISO certification for the company and the product.

 Distributors

Protein distribution is required in India as most of the protein available in the
market is of foreign brands which require importing the products. Now, some of
the trusted distributors in India are:-
1. NEUVERA Wellness Ventures Pvt. Ltd.
2. Bright Commodities
3. Primarc Pecan Retail Private Limited
4. Healthkart
5. ARC Distributors
6. Global Implex
7. Paradise Nutrition
8. Arena Implex
9. 121 World Exports
10. Polar Exim Pvt. Ltd.
11. Kar Enterprises
These were all the trusted distributors in the Indian market. Always make sure
that your protein shake has branding of any one of these distributors. Since the

gray market is increasing rapidly, we need to assure the quality of the food
supplement that we’re having.

Protein Supplement Shops

There has been a great increase in the number of protein supplement shops lately
due to increase in craze of bodybuilding and fitness. Some of the shops which are
pretty famous in the city sell genuine products but most of them are a part of the
gray market.
The fake supplement market chain is referred to as gray market. This market is
not only responsible for bringing a bad name to the fitness and supplement
industry but also killing many of its clients. Some local supplement shops and
pharmacies are offered to sell fake protein supplements where they can have
large amount of profits. These supplements are difficult to identify as they have
almost same packaging with a slight differences but can be verified by visiting the
site of the manufacturer. One should always buy supplements from trusted shops.

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Since the gray market is increasing rapidly, there is great scope of opening
authentic protein supplement shops in the market. These would rapidly attract a
large customer base as the fake products fail to give results. For this, one needs to
get in touch with the authentic distributors of each brand they want to have in
their shop and get all the legal work for opening a supplement store done.
Moreover, this field is great from business point of view as it offers 70-80% profit
margin of the product price.