PROTEIN BIOAVAIBILITY

Do we adsorb the same amount of protein For the amount of protein we consume, for example if we cosume 10 gram protein then it is not sure that our body will adsorb 10 gm protein, the adsorption of protein in our body depends upon bioavaibility of the protein  source.

Bioavaibility is the percentage of protein digested in our body. The protein from animal source has more bioavaibility then plant source. It can be measured on a scale of 0%-100%

Protein Source Bio-Availability Index
Whey Protein Isolate Blends 100-159
Whey Concentrate 104
Whole Egg 100
Cow’s Milk 91
Egg White 88
Fish 83
Beef 80
Chicken 79
Casein 77
Rice 74
Soy 59
Wheat 54
Beans 49
 

 

As we can see from above table tha whey has more bioavaibility and therefore is used as foremost protein source as compared to plant protein

FEELING LACK OF SLEEP- FOOD WILL HELP YOU

Sleep affects every aspect of health. Fortunately, some foods and drinks contain compounds that help control parts of the sleep cycle, meaning that they may help a person both fall and stay asleep.

Sleep quality and duration can affect a wide array of conditions, including:

  • obesity
  • diabetes
  • cardiovascular disease
  • hypertension

However, getting enough sleep can be tricky. According to the Centers for Disease Control and Prevention (CDC), a third of adults in the United States report not getting a healthy amount of sleep.

Many chemicals, amino acids, enzymes, nutrients, and hormones work together to promote good sleep and regulate the sleep cycle. These include:

  • tryptophan
  • melatonin
  • gamma-aminobutyric acid (GABA)
  • calcium
  • potassium
  • magnesium
  • pyridoxine
  • L-ornithine
  • serotonin
  • histamine
  • acetylcholine
  • folate
  • antioxidants
  • vitamin D
  • Bvitamins
  • zinc
  • copper

Although lots of foods contain low levels of these sleep-promoting compounds, only some have high concentrations that could potentially affect a person’s sleep cycle.

Taking both traditional knowledge and scientific research into account, as well as nutritional profiles, here are the best foods and drinks for sleep:

Almonds

Almonds are rich in melatonin, which supports regular sleeping patterns.

Almonds contain high doses of melatonin, a hormone that helps regulate the sleeping and waking cycle.

A 1-ounce (oz) serving of whole almonds also contains 77 milligrams (mg) of magnesium and 76 mg of calcium, two minerals that may help promote muscle relaxation and sleep.

Almonds are also a healthful evening snack, as they are high in good fats and low in sugar and saturated fats.

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Warm milk

Warm milk is a common home remedy for sleeplessness. Milk contains four sleep-promoting compounds: tryptophan, calcium, vitamin D, and melatonin.

However, the childhood association that many people have between a warm cup of milk and bedtime may be more effective than tryptophan or melatonin in promoting sleep. Like a cup of tea, having a warm cup of milk before bed can be a relaxing nightly ritual.

Low-fat milk is also a great snack because it is nutritious and low in calories. Each cup of 1-percent low-fat milk contains approximately:

  • 99 grams (g) of protein
  • 300 mg of calcium
  • 499 international units (IU) of vitamin A
  • 101 IU of vitamin D
  • 101 calories

 

Kiwifruit

Some research has looked at the link between kiwi consumption and sleep. In one small study, people who ate two kiwifruits 1 hour before bedtime for 4 weeks experienced improved total sleep time and sleep efficiency and also took less time to fall asleep.

If kiwi is beneficial for sleep, this may be because the fruit contains many sleep-promoting compounds, including:

  • melatonin
  • anthocyanins
  • flavonoids
  • carotenoids
  • potassium
  • magnesium
  • folate
  • calcium

Chamomile tea

Chamomile tea is popular for its calming properties.

The herb chamomile is a traditional remedy for insomnia.

Researchers think that a flavonoid compound called apigenin is responsible for chamomile’s sleep-inducing properties.

Apigenin seems to activate GABA A receptors, a process that helps stimulate sleep.

Although research has found only weak evidence that chamomile may improve sleep quality, having a warm cup of tea can be a soothing ritual to help a person mentally prepare for bed.

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Walnuts

Walnuts contain a few compounds that promote and regulate sleep, including melatonin, serotonin, and magnesium. Each 100-g serving of walnuts also contains other nutrients that can help sleep, such as:

  • 158 mg of magnesium
  • 441 mg of potassium
  • 98 micrograms (µg) of folate
  • 98 mg of calcium

Walnuts are high in melatonin, but researchers have not yet proven a solid association between eating these nuts and improved sleep.

People can purchase walnuts at the grocery store, in bulk-food stores, or online.

Tart cherries

Cherries are rich in four different sleep-regulating compounds: melatonin, tryptophan, potassium, and serotonin. Researchers speculate that antioxidants called polyphenols in tart cherries may also influence sleep regulation.

 

The researchers also concluded that the anti-inflammatory properties of cherries might help reduce pain after strenuous exercise and improve cognitive function.

Tart cherries also make a good snack before bed because they are rich in fiber, vitamin C, and vitamin E.

Fatty fish

Fatty fish may help improve sleep because they are a good source of vitamin D and omega-3 fatty acids, two nutrients that help regulate serotonin. Serotonin is largely responsible for establishing a fixed sleeping and waking cycle.

Fatty fish are typically also high in a few other sleep-promoting nutrients. For example, a 3-oz fillet of wild Atlantic salmon contains:

  • 416 mg of potassium
  • 25 g of magnesium
  • 170 mg of phosphorous
  • 54 mg of zinc
  • 7 µg of vitamin B-12
  • 21 µg of folate
  • 10 mg of calcium

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The researchers concluded that these benefits were primarily due to an increase in vitamin D levels, as well as possible improvements in heart-rate regulation due to the omega-3 content.

Barley grass powder

People use barley grass powder to make healthful smoothies.

Barley grass powder is rich in several sleep-promoting compounds, including GABA, calcium, tryptophan, zinc, potassium, and magnesium.

According to a 2018 review, barley grass powder may promote sleep and help prevent a range of other conditions.

People can mix barley grass powder into smoothies, scrambled eggs, salad dressings, and soups. It is available in some food stores and online.

Lettuce

Lettuce and lettuce seed oil may help treat insomnia and promote a good night’s sleep. Some people claim that lettuce has a mild sedative-hypnotic effect.

Researchers believe that most of lettuce’s sedative effects are due to the plant’s n-butanol fraction, specifically in a compound called lactucin.

In a 2013 study, mice that received n-butanol fraction preparations experienced an increase in sleep duration and a decrease in sleep latency, or the time it takes to fall asleep.

In a 2017 study, researchers concluded that lettuce not only increased sleep duration in mice but that it also protected cells against inflammation and damage resulting from stress during sleep disturbances.

DIET CHART (high carb low fat)

Description – A low-fat, high-carb diet can only help you lose weight! We are meant to eat whole, nature-made foods, of which are composed of high carbs and little fat. If you focus on consuming foods that are not processed and refined, carbs will be your best friend in your weight loss efforts. Fruits, vegetables, whole grains, and legumes are the healthiest options available for your body and they are primarily made up of carbohydrates. It is time to let go of the carbophobia that so many people have embraced and to realize the gorgeous health benefits associated with these foods, including the abundant offerings of phytonutrients, antioxidants, fibers, vitamins, minerals, and water that these foods offer.

Meals Food Quantity
Breakfast Egg whites 6
  Oat 1 cup
  Apple 1/2
  Walnuts 25 gram
  Calories Protein – 30 gm/carbs-62 gm/fats-15 gm
     
Mid morning Cereals 1 cup
  Milk ½ cup
  Apple 1/2
  Peanut 15 gram
  Cinnamon 2 gm
  Calories Protein-30/carbs-50/fats-15
     
Lunch Chicken 120 gm
  Brown rice 1 cup
  Orange 1
  Calories Pro-‐25g  |  Carb-‐63g  |  Fat-‐10g
     
Snacks  Egg  White 6
  Oats ½ cup
  Banana 1
  Peanuts 25 gm
  Calories Pro-‐30g  |  Carb-‐62g  |  Fat-‐15g
     
Dinner Tuna 120 gm
  White potato 250 gm
  Cauliflower 50 gns
  Coconut oil 1 tsp
  Calories Pro-‐25g  |  Carb-‐62g  |  Fat-‐15g
     
After dinner Almond milk 250 ml
  Almonds 20 gm
  Calories Pro-‐25g  |  Carb-‐7g  |  Fat-‐13g
     
Total calories CALORIES  -‐  2710 PRO-‐200G  CARB-‐302G  FAT-‐78G

 

Business in Sports and Fitness in India

Sports and Fitness wasn’t prevalent in India back in the day; People were unaware of this industry, business and benefits in this particular field. Moving on to today’s scenario of Sports and Fitness in India, we can say that it has evolved greatly and for the good. This industry is the one which provides a lot of opportunity.

Talking about various aspects of fitness, we can see that there are a number of professional careers that can be made in this field. People can have a professional career as an athlete, they can set up their own gym, take franchise of another famous gym brand, be involved in it as trainers-aerobics, personal, etc. and become a dietician or sports nutritionist too.

Taking on each of these topics on by one, we get to know that there are great career opportunities. First, we take as an athlete. No career provides success without hard-work and determination. Same is the case with this industry, one has to put in time, effort, dedication and tons of hard-work to be successful as an athlete. Moreover, one has to put in a lot of money for personalized training from a good fitness trainer, diet from a good dietician and to spend money on diet and supplements. To add to this, one has to be focused and leave all the crap and unhealthy yet tasty food, though cheat meals are possible but eating junk on a daily basis won’t make one a good athlete. Being an athlete, one has to be in shape all the year round and not only for competitions if one wants some sponsors to aid in the process.  The sole source of income as a fitness athlete is from sponsorships, promotions of supplement brand and modeling. This is difficult but on the other hand, if done right, gives a fruitful result too!

Second career option is to open a gym or take franchise of another famous gym brand. One can take this one as a business option too. This can yield a lot of profit as gyms are a necessity now-a-days and more and more people are getting indulged in fitness industry. Taking a franchise is a much better option as compared to opening a gym by oneself; this is because one has to just put in investment and pay the rental charge plus some amount of profit but the major profit amount goes to the owner. The gym’s maintenance is taken care of by the supplier of the franchise himself. So, to see it is an all profit business with meager risk of failure. The franchises are famous themselves so one doesn’t need to promote it too.

Third career option is as a fitness coach or fitness trainer. Since the scenario of fitness is changing in India, numerous new athletes and gyms are arising, with them are arising the opportunities as a fitness coach. Now, by fitness coach, we can divide the coach into the following categories-Personal trainer, Physiotherapists, Zumba trainers, Yoga trainer, MMA trainer and aerobics trainer. Since, the career options are increasing, the demand for ‘professional’ trainers is also increasing. Indian athletes require a proper well-trained trainer in order to perform well in competitions and earn a pro card too; India has started giving away pro-cards. So, to prepare athletes for the world level championships, one requires a well-trained trainer who knows the real science behind the exercises, their affects and avoid ‘bro-science’. Thus, if a trainer gets an certification from a well-known authority, he/she has a great opportunity to be a part of some great international gym chain and train a professional athlete. Moreover, the amount paid to these certified for personalized training is pretty great too. People who are quite serious towards fitness understand the benefit of being trained by a certified trainer and are opting more for personalized training. Now, coming to the categories of fitness trainers, the personal trainers are more focused on strength training and cardio, the aerobics trainers are more focused on aerobics, yoga trainers on yoga, MMA trainers on High Intensity Interval Training (HIIT) and body weight trainings and the Zumba trainers on Zumba. All of them have equal opportunities but get to train different athletes; ranging from physique competitor, a weight lifter, body builder to an athlete who is into running, triple jump, marathons, etc. On the other hand, the physiotherapists are the ones who offer various therapies, exercises and stretching to relax the muscle and the body. Now, coming to the certifications, there are a few certifications that are offered in India- the American Council on Exercise (ACE), BFY (Better Fitness for you) Sports and Fitness, National Academy of Sports and Medicine (NASM), American College of Sports and Medicine (ACSM), The National Strength and Conditioning Association (NSCA), American Fitness Professional and Associates (AFPA), National Federation of Professional Trainers (NFPT), International Fitness Professional Association (IFPA).

The fourth career option is of a dietician. One should be a certified dietician. This field is very flexible as one gets ample amount of opportunities in this particular field. A person who is a trained dietician can design diet for an athlete, a bodybuilder, a weight lifter, a patient suffering from loose stomach or other diseases, etc. The list never ends. Though construction of a diet plan is a lesser paid option as compared to the other options but is the most flexible on too. One gets to work for various people, almost everyone and is considered a professional too.

The fifth career option is that of a Sports Nutritionist. This is the most interesting one; one can gain a certification in this field. This field relates to all the supplementation part and the drugs parts. A professional athlete pours in a number of drugs in his body, this is a revealed truth and one has to gain knowledge to do so or make others do it, so this is the course for that case. One can give supplementation and drug suggestion, usage and cycles in which order they are to be taken and when; this field is high paying as one can get dealerships of supplements and drugs to and sell them along with the supplement planning.

So, this was all about the business in Sports and Fitness. To cut short the words, there is end number of opportunities in this field and the field is constantly growing. So, it would be a great investment option.

DATES

Dates are high in natural sugar, so many people think they may not be good for them. However, these sweet fruits are packed with plenty of nutrients, making them an excellent snack in moderation.

Dates grow on date palms in small clusters. The term date comes from the Greek word daktulos, which means fingers.

BENEFITS

Five benefits of eating dates

In addition to tasting great, dates contain protein, vitamins, and minerals. They are also:

  1. High in polyphenols. Polyphenols are antioxidant compounds that can protect the body from inflammation. Dates contain more polyphenols than most other fruits and vegetables.
  2. Alternative to empty-calorie sweets. Dates can satisfy a person’s sweet tooth while also providing essential nutrients, such as vitamin B-6 and iron.
  3. High in fiber. Just ¼ of a cup of dates provides 12 percent of a person’s daily fiber requirement. Fiber helps a person feel fuller for longer.
  4. High in potassium. Dates are high in potassium, which is an electrolyte the body needs for good heart health. Potassium also helps to build muscle and proteins in the body.
  5. Great for substitutions. People can replace the sugar, chocolate chips, or candies in baking recipes with dates to ensure they are eating natural sugars instead of refined sugars.

How to eat dates

 

Dates can be eaten fresh or dried, much like raisins. People can also add them to a variety of sweet or savory dishes.

Some examples of dishes that incorporate dates include:

  1. Stuffed dates: People can stuff dates with almonds, pecans, cream cheese, or pistachios for a snack or finger food.
  2. Salads: Chopped, sliced, or pitted whole dates are an excellent addition to salads.
  3. Smoothies: Blending dates into a banana smoothie adds natural sweetness and extra nutritional value.
  4. Stews: Dates taste great in Moroccan stews or tagine dishes.
  5. Energy balls: People can blend dates with nuts, cranberries, oats, coconut flakes, or a variety of other ingredients to make no-bake “energy balls.”

 

FATS:- ARE THEY HARMFUL?

Fat is the one of three major micro nutrients, but fat is generally known for  it’s worst effects of causing heart disease and making our belly bulging out and causes obesity, so should we stop consuming facts? And avoid in our diet completely? are we aware of how fat is useful for major functions in our body and how we people are responsible for all the inappropriate consumption of fat  and making our own body lethal for diseases. Are you aware of your healthy fat source and how much fat you are consuming

The daily required intake (DRI)  for fat is 20% – 35% of the total calorie consumption  should come from fat.

 

 

The essential function of fat in our body

  • Storing and adsorption of Vitamin A, D, E, K.
  • It helps in Production of hormones
  • Essential for neurological development and brain function
  • Act as insulator of our body
  • It protects our bodies vital organs
  • It is secondary energy source after Carbohydrates
  • They protect our body from external shock
  • Helps to maintain healthy hairs and skin

 

 

HEALTHY  AND UNHEALTHY FATS

Now talking about what type of fat to consume. We have two types of fat, one which is healthy and good for our body known as good fats, and other which may cause diseases known as bad fats

Healthy fats include unsaturated fats which may be further divided into two categories

  • Polyunsaturated fats (PUFA):- these include omega 6 and omega 3 fatty acids. They are essential fatty acids and helps to lower down bad cholesterol known as LDL (low density lipoprotein) which blocks the vessels and causes heart disease,so it helps preventing heart diseases and prevents type 2 diabetes

Source of PUFA:- eggs, fish/fish oil, almonds, walnuts, peanuts, sesame oil, rice bran, sesame seeds, flax seeds

  1. Monounsaturated fats (MUFA) :- They can help with weight loss, reduce the risk of heart disease and decrease inflammation.

Sources : same as PUFA include avocado

 

Unhealthy fats consumption may lead to heart diseases because they increase the bad cholesterol level in our body  (low density lipoprotein). There are two types of bad fats

  • Trans fats :- blocks the arteries and responsible for type 2 diabetes it sources include milk fat, vegetable oils, fats from meat and chicken
  • Saturated fats:- causes cardiovascular diseases and can make obese and sources are same as trans fats

Sporting Arenas Business

Sporting arenas are often large stadiums which are oval or circular shaped; these areas are often used for conducting matches of different sports. The term has now evolved and has a new meaning attached to it, now there are multiple closed sporting arenas that allow the sportsperson to practice indoors in a space more than enough for an individual’s or a small groups practice. These arenas are more often found in various localities, residential areas and societies.

With time, India is constantly evolving in the field of fitness and sports. There has been a rapid growth in last ten years; U-17 FIFA Football World Cup, Common Wealth Games 2010, Hockey World Cup and Cricket World Cup held in India can prove that the development has been really good. So, opening a business which helps people to get better in their sports when there are more and more athletes and sportsperson thriving to be the best in the field is a good idea.

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Options Available

There are a number of different options available to the person willing to set up a sporting arena. First of all, he/she needs to know about the difference between different types of arenas:-

  • Stadiums Stadiums are a type of sporting arena too! It depends on the person what kind of stadium they want to set up. One can go for setting up a stadium which follows international standards and can conduct various international events- sports as well as concerts too! Generally, stadiums which meet international standard are favorable for only one sport. These stadiums receive a huge amount of payment whenever an international event is conducted. Though the events conducted are few in number but the amount earned just by one event is great too! With this comes another condition, one need to take great care of this stadium as it should always remain in the best of its condition throughout. Other sources of income are practice sessions held by various different academies and sporting clubs. This option provides a constant income to the owner. Inter-state matches can also be held here like the Ranji Trophy, Indian Premier League, Indian Super League, etc.
    On the other hand, one can go for a stadium that is suitable for conducting local matches, practice sessions and club matches. These stadiums are often used for matches between different clubs and schools for conducting matches. These stadiums don’t provide with huge income at once but a fixed one, but the positive point is that you don’t need much of investment in order to set up this kind of stadium.

stad

  • Indoor Sporting Arenas There is numerous kinds of indoor sporting arenas too. You can go for international indoor arenas for conducting a number of events. These events include various sports and games which need to be played indoors such as- table tennis, Badminton, chess, snooker, etc. These sports require an area to be played too, and are played on international level. India has produced world class sportsperson such as- Saina Nehwal, Sania Mirza, Pankaj Advani, Leander Paes and Mahesh Bhupati, etc. These talents need a space to get their talents nurtured too. You can also go for indoor arenas that are meant only for practices.

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  • Amphitheater This is an open-air place which can be used for multiple purposes such as- Entertainment, Performances and Sports. This kind of arena can also create a large revenue as various concerts, events and sports events can be conducted over here. These are the most versatile kind of sporting arenas.

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Setting up Business 

Here is a guide how you can go about setting up a business in this field:-

  1. Business Plan­- This is the most crucial part which decides where you want your business to head. The various options available to you are- stadiums and indoor sporting arenas. You need to well design your business plan and act accordingly. The space and area to be selected depends entirely on your business plan, what it is headed towards! Apart from all this, your business plan further elaborates what are your current needs and what you will need a few years down the line.
  2. Finance You should be really worried about your finances because this type of business requires a huge investment. Before stepping into the field of finance, you should have a proper business plan that can be executed. This is necessary because you need to present it before the financers in order to secure the loan or shares. You may also plan for a partnership; this is a bit risky because you need to draw a fine line between business aspects and personal life!
  3. Location This factor is also determined by your business plan, if you wish to make a sports arena which matches international standards and can be used to organize international matches, you need to choose a location that is easily accessible and has good roadways which can handle large amount of traffic. Apart from this, the area should be really large for an international sports arena; in the other case, one can go for a much smaller area too!
  4. Construction This is another important factor that may determine the success of your business. The better the infrastructure, more are the chances of generating a great revenue. So, you should hire a good construction firm who has a lot of knowledge. You need to get a blueprint before starting the construction work; this must include the minutest details of the arena to be constructed.
  5. Official Work­ The current Government supports development in the field of sports. There are a few schemes that may help you get some finance ready from the Government. Other than that, there is a set of guidelines that need to be followed by the owner, which you can easily get by visiting the official site of Sports Authority of India. This site can also help you with the documents that you need to get registered and start the business.   

References

  1. https://en.wikipedia.org/wiki/Amphitheatre
  2. https://en.wikipedia.org/wiki/Arena
  3. https://sportsvenuebusiness.com/index.php/2018/01/29/present-status-sports-infrastructure-india-necessary-recommendations-development/

http://www.sportsauthorityofindia.nic.in/index1.asp?ls_id=1016

Protein Snacks Market In India

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The current market status of Indian market is in favor of the companies producing healthy diet options in the market. According to IKON’s report, the Indian savoury market will definitely hit the Rs. 1,000 billion mark by the end of the current decade, which is a good CAGR. Simultaneously, we see that the companies in India providing snacks are shifting to much healthier options; this itself proves what is the demand and growth of healthy snacks in the Indian market.

According to another report, the Indian snack market is expected to reach 185 million USD by 2023, which is again a double digit CAGR. Another significant snack that is in demand in the Indian market is snack bar. The snack bar market is recorded a CAGR of 20.1% during the last five years.

The snack bars that are in demand are cereal and granola snack bars followed by the energy bar and protein bars. These are the healthy, safe and quick options for the replacement of meals in today’s busy lifestyle. Moreover, expanding this market in the urbanized cities of India has proven to be a boon for the market; this market draws maximum of its customers from these highly developed cities of India.

 

Protein snacks Manufacturers in India 

There are a number of Protein snacks available in India but we will cover only two which are pretty famous and demanded the most- Protein bars and Protein cookies.

Protein Bars

Protein bars are not necessarily needed by bodybuilders or people who are regular gym goers. It can be used by anyone who is busy to have a breakfast or a meal and just needs a quick shot of good nutrients along with taste. The top manufacturers in India are-

  • Labrada Cookie Roll Bar These bars are available in a pack of 12 bars. They contain 230 calories, 6 grams of protein, 23 grams of carbs, 13 grams of fat and 3 grams of fiber.

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  • Allmax Isoflex These are available as single units. What makes them unique is that they contain only 1 gram of sugar while all the other nutrients are more or less at par with other brands. They have high quality protein, omega3 and 6 fatty acids and vitamins and minerals.

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  • Pure Protein Bar These are also available as a single unit; they contain 12 grams of protein per 40 grams, 3 grams of fat per bar, gluten and are cholesterol-free.

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  • MuscleBlaze Power Bar These bars are available as individual units as well as 12 pieces per pack. This Indian brand provides 5.5grams of dietary fiber and 20.5 grams of protein per 50 gram.

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  • Universal Nutrition Dr. Carbrite Bar this bar comes in a pack of 12 pieces and is sugar and gluten free.

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Protein Cookies/Biscuits

There haven’t been much protein rich cookies or biscuits in India. Only two of the brands have stepped up in this game and hence a new brand can easily make its way through this business.

  • Threptin This is the most trusted protein cookie that is recommended to people who cannot fill their daily protein requirements. It comes at an affordable rate.

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  • Hershey’s This brand has recently announced to step up in this business. Nothing is confirmed about the products but you’ll soon see the market flooded with Hershey’s protein rich cookies.

 

Protein snacks distributors in India

Due to increase in the gray market of India, people prefer giving a few extra bucks to authorized dealers or distributors. Some of the authorized distributors in India for above stated brands are:-

  1. Muscle Pro Nutrition
  2. HBS distributors
  3. GlobalImpex
  4. HealthKart
  5. Muscle Pro Nutrition
  6. Shri Balaji Overseas

 

How to Establish a Protein Snack Manufacturing Company

To establish a company, you’ll need a huge investment and a great plan. In this case, you’ll need recipes too to carry on your business. Moreover, this business won’t be successful without proper marketing and sales strategies, you need to lower you profit margin during the initial days after the launch of the product; and you’ll also have to collaborate with gyms to promote you product. Apart from these, the legal procedures required are:-

  1. Get your company registered or approved by the Government as Food Company.
  2. You need to get a FSSAI certificate.
  3. You need to get a GMP (Good Manufacturing Practice) certification which ensures that the products are being constantly produced and pass the regular quality measure tests.
  4. ISO certification for the company and the product.
  5. Get TIN number.
  6. Get service tax number.

A Growing Brand

 

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A brand that is growing in this current market is Ripped Up Nutrition. This brand has gained a lot of popularity in the Indian Market lately. Moreover, it has captured a huge segment of ‘Protein Snack Market’ in India due to its various products, such as- Peanut Butter, Cookies, Coffee, Oats, Protein Shakes and Almond Butter. This brand may be a tough competition to you if you’re going to step in this business.

 

References

  1. https://www.thehindubusinessline.com/companies/hershey-india-enters-biscuit-segment-with-protein-cookies/article25484699.ece
  2. https://www.indianbodybuilding.co.in/products/best-protein-biscuit-in-india/
  3. https://www.stylecraze.com/articles/best-nutrition-bars-available-in-india/#gref
  4. https://www.mordorintelligence.com/industry-reports/india-snack-bar-market
  5. https://www.indianretailer.com/article/sector-watch/food-and-grocery/How-healthy-Snacking-items-are-changing-retail-shelves.a6215/
  6. https://www.rncos.com/Press_Releases/Healthy-Snacks-Segment-Growing-Rapidly-in-Indian-Market.htm

https://rippedupnutrition.com/collections/all

 

 

Protein Shake Market

There has been a steep rise in the field of sports, especially fitness lately in India. The credit goes to the Bollywood and the modeling industry which has been promoting fit models, actors and actresses. Moreover, there is a huge requirement of jacked up models and actors which in turn promotes bodybuilding industry. The sports industry has also played a major role by supporting bodybuilding and physique competitions. Due to all this, the requirement for supplements has increased manifolds as it is impossible to achieve the desired physique without the aid of supplements. Thus, the supplement market has seen great growth; to be precise; the most demanded supplement is protein shake!

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Market Size

As discussed above the size of the protein shake market is pretty large and is expected to grow at CAGR of about 20% till 2022 compared to what it was before 2017. This is so because people are getting more and more aware of the health benefits of the protein shakes.

The market of protein supplements in India is pretty dominant in the southern region of the country which is greater than 34% of the total protein consumption in the entire country. There are a great number of consumers in the market and 78% of adolescents of the urbanized areas of India are in the list of daily consumers of dietary supplements. Thus, we can conclude that there is a huge market of protein supplements in India.

 

Protein Manufacturers

There are a lot of protein manufactures around the world who import their products to India, the dominant ones are ON (Optimum Nutrition), Dymatize, Muscletech, etc. These brands have well-established their name in India and have a brand loyalty as much of the people have got great results using their products. Since these brands are famous in the western part of the world too, so establishing your own brand’s name against them is a Herculean task!

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How to establish a Protein Manufacturing Company

This task is pretty tough because it requires one to compete with various other foreign brands which have already well-established their market! Moreover, the investment required is quite large too. After all this, if you still manage to get all the stuff done, you need to give a good reason to the consumers to try out your brand. Moreover, the pricing of your products should be such that it gives tough competition to all other foreign brands which are dominating the market.

The protein shakes in India ranges from Rs. 1,000 to approximately 9,000 for 5 lbs. of protein. Now, you need to find the appropriate price range you want your products to compete with. General rule is- “More the protein (isolated), more the price”. There has been a weak hole in the protein supplement industry which can hinder all the great brands’ sale out there, it is the gray market! If you give your customers 100% genuine protein with no chemical additives, the amount of your customer base will definitely increase over time because it is known to all that the fake products kill the kidneys!

Six Star Nutrition, Muscleblaze, TNC and Vigourfuel are some of the best Indian protein manufacturing companies but these companies don’t provide a tough competition to their western counterparts. The Indian brands are used only because they are cheaper, you will not see any professional athlete using Indian protein supplements.

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Some of the Indian protein shake brands import all the stuff required for the protein shake from the foreign and process it, add flavors and enzymes.

The legal work that you need to complete before manufacturing protein is as follows:-

  1. Get your company registered or approved by the Government as Food Company.
  2. You need to get a FSSAI certificate.
  3. You need to get a GMP (Good Manufacturing Practice) certification which ensures that the products are being constantly produced and pass the regular quality measure tests.
  4. ISO certification for the company and the product.

 

Distributors

Protein distribution is required in India as most of the protein available in the market is of foreign brands which require importing the products. Now, some of the trusted distributors in India are:-

  1. NEUVERA Wellness Ventures Pvt. Ltd.
  2. Bright Commodities
  3. Primarc Pecan Retail Private Limited
  4. Healthkart
  5. ARC Distributors
  6. Global Implex
  7. Paradise Nutrition
  8. Arena Implex
  9. 121 World Exports
  10. Polar Exim Pvt. Ltd.
  11. Kar Enterprises

These were all the trusted distributors in the Indian market. Always make sure that your protein shake has branding of any one of these distributors. Since the gray market is increasing rapidly, we need to assure the quality of the food supplement that we’re having.

 

 

Protein Supplement Shops

There has been a great increase in the number of protein supplement shops lately due to increase in craze of bodybuilding and fitness. Some of the shops which are pretty famous in the city sell genuine products but most of them are a part of the gray market.

The fake supplement market chain is referred to as gray market. This market is not only responsible for bringing a bad name to the fitness and supplement industry but also killing many of its clients. Some local supplement shops and pharmacies are offered to sell fake protein supplements where they can have large amount of profits. These supplements are difficult to identify as they have almost same packaging with a slight differences but can be verified by visiting the site of the manufacturer. One should always buy supplements from trusted shops.

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Since the gray market is increasing rapidly, there is great scope of opening authentic protein supplement shops in the market. These would rapidly attract a large customer base as the fake products fail to give results. For this, one needs to get in touch with the authentic distributors of each brand they want to have in their shop and get all the legal work for opening a supplement store done. Moreover, this field is great from business point of view as it offers 70-80% profit margin of the product price.

 

References-

  1. https://www.prnewswire.com/news-releases/india-malt-protein-and-herbal-supplement-market-outlook-2023—consuming-cheap-protein-powder-shake-may-save-your-money-but-may-cost-your-kidney-300687260.html
  2. https://www.quora.com/Which-online-site-sells-the-original-whey-protein-in-India
  3. https://www.techsciresearch.com/report/india-whey-protein-market/1291.html
  4. http://www.fitnessrockers.com/bodybuilding-fitness-supplement-importers-in-india/
  5. https://www.quora.com/How-do-I-start-protein-powder-manufacturing-company