No training and exercise are complete without the proper equipment. When proper equipment is used, the rate of efficiency of the physical exercise increases significantly. One major company in the equipment sector of training and gymnasium is Technogym. Technogym, founded in 1983 by Nerio Alessandri has been providing quality equipment in resonance with the current standard norms. Today, Technogym is a world leader in the Fitness and Wellness solutions sector and boasts approximately 55,000 installations worldwide in 35,000 wellness centres and 20,000 private homes. Estimates suggest that approximately 20 million people use Technogym products every day. The company has 2000 employees in 13 branches in Europe, the United States, Asia, the Middle East, Australia and South America and 90% of its turnover is made up of exports sent to over 100 different countries. This company was the exclusive and official supplier for the athletes training centers of the Olympic Games since Sydney 2000.
The brain behind Technogym, Nerio Alessandri was very instrumental in Technogym reach its pinnacle of success. He started the company by building the exercise equipment in the garage of his home. It was not until 1985 that the company began to gather appreciation from the exercise trainees. In that year the Nerio Alessandri launched its first training line. Then, in the following year, his brand became a household name when he developed and launched Unica, the first, hi-tech design, home trainer. Then in 1988, he patented, the CPR system, a scientific algorithm for constant pulse/heart rate training that became the hallmark of Technogym products. This led the company to add its first cardiovascular training line. The following years brought more success to the company when it launched the Selection line in 2000 and followed that up by launchingExcite, the first cardiovascular training line with an integrated TV screen.
Nerio Alessandri apart from Technogym is also credited for defining the term wellness in the early 90s. Wellness is a lifestyle based on regular physical activity, balanced diet and a positive outlook. The concept of Wellness is founded on the ancient Roman maximum of mens sana in corpore sano (a healthy mind in a healthy body) and is a genuine alternative to the American concept of fitness. Fitness focuses on a small group of sports enthusiasts, whereas Wellness speaks to a much wider range of people who wish to improve their lifestyle.In 2003, at the Wellness Congress organized in Cesena by the Wellness Foundation, Alessandri launched the slogan “Stare bene conviene” (Wellness pays) to highlight that a good psycho-physical condition is an all-round advantage. For individuals who enjoy a better life, for companies, who can count on a more creative, more productive, more focused team and for public health expenditure too, as a healthier population has less need of the National Health Service.
This led to the creation of Wellness Foundation, established in 2003. This no-profit association supports scientific research, health education and the promotion of a Wellness lifestyle. The Foundation operates with specific projects in the sphere of health, instruction, research, art and culture. This foundation is the expression of the entrepreneur’s social responsibility, as it decides how to use its capital in social utility projects aimed at improving people’s quality of life with a particular emphasis on the local area in which the company is based. This is why one of the main initiatives promoted by the Foundation is the “Wellness Valley, Romagna Benessere” project with the aim of enhancing the natural characteristics of the Romagna region and establishing it as a leader in terms of people’s quality of life.Moreover, in 2007, the Wellness Foundation promoted the “Cesena città che cammina” (Cesena, the walking city) project, which offered local people a free health check-up and advice on illness prevention. For many years now, the Foundation has worked together with a number of major prevention, research and care organizations to provide information and raise awareness of health issues. The Foundation also promotes the Wellness Congress, the main event for promoting and raising awareness of Wellness issues.
Nerio Alessandri, due to his extensive work in the fitness sector has been honoured with numerous awards. In 2001 Alessandri was nominated “Cavaliere del Lavoro” (Knight of Industry) by the President of the Italian Republic Carlo Azeglio Ciampi, which made him the youngest-ever holder of this title in Italian history. In November 2003 he was named Italian “Entrepreneur of the Year 2003” and then represented Italy at the “World Entrepreneur of the Year”. In November 2004 he was presented the Leonardo Award for Italian Quality by the President of the Italian Republic. In May 2010 he was awarded the Guido Carli Award for the “Corporate Social Responsibility” category. He received the America Award of the Italy-USA Foundation in 2017. Apart from these, he has been accorded numerous doctorates and honorary mentions. Alessandri had a dream, a dream of providing quality fitness to each and every fitness enthusiast. He started from a small garage and currently is one of the most successful entrepreneurs. His dedication is a proof that if we have a dream, we better start working on it to make it a reality.
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