Blog by-Pooja Seth
Health and fitness industry is flooding with opportunities, There are a variety of career options one can have in the fitness industry. Today we are talking about a girl who understood the need for the right sportswear and brought it to India.
Her name is Aneesha Labroo, In her interview with THN, she narrated her ideas, thoughts and her journey with fitness and kica active.
She was a student of psychology at the University of Pennsylvania and spent three and was a part of the advertising industry for about three and a half years in New York. She observed how people wore active wear there for gyms and also for daily wear. This really hit a chord with her. She felt that India also had a great shift towards health and fitness and the lack of good active wear which was made in India. India’s activewear industry was dominated by international brands which were costly and were not specifically for Indian customers.
When she moved to Delhi, she had the same urge and conducted a full marketing study on the activewear market. She wanted to bridge the gap between high-quality products and affordable price and so was Kica born.
Aneesha has always given fitness importance in life, she played a lot of football while growing up and always been an active person. She focuses on her overall health and not just physical. She believes that to have a productive day, you need to be physically, mentally and emotionally fit. Eating clean and working out has always been on her priority list and wishes to always abide by it. She thinks that Fitness is a combination of diet and exercise. For me it’s eating well, nourishing your body with the right nutrients, staying active and exercising smartly. To her, working is a way to feel great, physically, emotionally and mentally and when one looks good, it encourages a person more. She considers that Age is not a factor for fitness, you just should listen to your body and understand your strengths.She loves to run and always go for runs whenever she visits any new place. Running is one of the best things you can do for the overall workout of your body.
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When women support women, it will be the only way to empower women.Her goal is to spread awareness about Kica and inspire women to engage in fitness more and feel beautiful about themselves and push forward through their limits.