Blog by-Plaban Pratim Saikia
Samir Kapoor’s love for adventure sports, exercise and fitness-related activities came to a grinding halt once he started his professional life. His corporate job got to him and his visits to the gym came to a standstill. It was almost eight years before Kapoor decided to hit the gym again. He was surprised that in all this time, there was little that had changed in the way gyms operated. What amazed him was that gyms around him hadn’t changed a bit. Soon the old craze for fitness began to take hold on him again and, this time, he did not let his job come in the way.
Launched in July 2015, MultiFit Wellness Private Limited is India’s Fastest Growing Functional Fitness Studio brand. Driven by its highly qualified and experienced trainers, MultiFit delivers a unique brand of functional fitness aimed at creating the perfect balance between Mind-Body-Soul, through its proprietary ‘iFit’ model of functional fitness. It aims to make fitness a lifestyle choice, by making the workout both enjoyable and effective, for every individual they engage.
A perfect antidote to boring gyms, Multifit is focused on cross Functional Training, a methodology which involves training the body for cardio and fitness using activities performed in daily life. People who have tried it have found it addictive, as they are able to see results without hating their workouts. The core idea is to cut out the entire monotony from the session to make it as enticing as your favourite sport.
Based on the belief that fitness should extend beyond dumbbells and machines, Multi-Fit does not rely on traditional equipment and fitness routines. Instead, it offers Yoga, boxing, mixed martial arts, triathlon training, and a host of other workout options. The functional training looks at ‘movements’ more than ‘exercise’. The regimes at MultiFit involve intense functional interval training. MultiFit also focuses on calisthenics—the practice of using one’s own body weight for exercise.
Their specialty, tailored classes to individual requirements, targets all the aspects of your fitness needs. On the other hand, group sessions not only keep you motivated and help you achieve your goals but also make fitness fun. They offer a complete holistic approach to fitness, that targets all the different aspects of fitness like strength, stamina, endurance, flexibility, agility, speed and power, and is undoubtedly, the best way to experience fitness.
The startup seeks to challenge the conventional gym imagery by abandoning traditional equipment and focuses on the use of simple tools like ropes and tires to help improve one’s well-being and performance in everyday activities. Work out sessions are also conducted outdoors. MultiFit’s open air, ‘Palaeolithic’ workouts, involve things like chopping wood with an axe, drawing water from a well, etc. Boot camps are organized in the countryside, entailing 48 hours of rigorous exercise—cycling, swimming, trekking.
With the incredible support and response from our patrons, Multifit now has 12 operational studios across Pune, Jaipur, Mumbai, and Gurgaon. In March 2017, three more Multifit studios are slated for launch across Kothrud, Senapati Bapat Road, and Satara Road and five more signed Multifit studios are slated for launch through April – May 2017 across Mumbai, Jaipur, and Pune, taking the total count to 16 functional fitness studios across 4 cities. By end 2017, Multifit is targeting 30 functional fitness studios across India, including one in Manchester, UK.
MultiFit ‘iFit’, is a model based on extensive practical training experience of its core team. It is designed to integrate science and fitness training in a manner that helps bring you closer to attaining the perfect Mind-Body-Soul balance making your workout more enjoyable and effective. Thus, while on the one end iFit is based on the immensely popular HIIT Training which gets & keeps your heart rate up & burns more fat in less time, it also includes Yoga, Endurance and other forms of fitness training to holistically cater to your mind and body’s varied fitness need.
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