A Fitness Guide


A balanced and healthy diet is the key to every problem your body is facing. Therefore, it is our duty to take care of our diet the most. It is said that for maintaining a good health and keep your body fit, a vegetarian diet is the best diet. However, there is no magic pill and there is not one specific diet for overcoming metabolic syndrome and keeping fit. Everyone’s body is different, therefore having different nutrient needs.
Still, there are some guidelines you can follow in order to make sure you are doing everything you can to nurture yourself.

  • Keep hunger pangs in control by having a fruit or a healthy snack – oats/cornflakes.
  • Eat slowly and chew properly.
  • No television, no phone-calls during meal.
  • Keep the portion size small.
  • Opt for a clear soup or salad.
  • Opt for lemon juice instead of soft drinks/milkshakes/coconut water.
  • Prefer boiled rice.
  • Choose fruit based desserts.
  • Remember – don’t skip meals. To maintain your blood sugar level, eat frequent meals.


By following the above guidelines, you are taking care of your body by providing it the nutrients it needs. The above guide can be followed by anyone. But people with chronic illnesses usually need a different guide – one which can cure them of their illness.



0 – Tobacco

1 – Annual check-up

2 – Dental check-up in a year

3 – Months average blood sugar level (HBA1C)

4 – Pillars – 1) Healthy Diet

2) Regular Exercise

3) Medication

4) Diligent Monitoring

5 – Servings of vegetables and fruits

6 – Small meals

7 – Less than 7% of HBA1C




  • Salt less than 3 gram/day
  • Oil less than 10-15 ml/day
  • No ghee, no butter
  • No anger
  • Exercise




1 – Physical Activity: Cycling / walking / shopping for groceries /
playing with children

2 – Diet and Nutrition

3 – Variety – All groups of food

4 – High fibre food

5 – Low cholesterol food

6 – Less salt

7 – Emotional support

8 – Medical follow-up

9 – Self monitoring




  • Write a diary
  • Exercise everyday
  • Add variety to your workout
  • Limit carbohydrates intake
  • Don’t starve yourself – eat frequent meals
  • Reduce your salt intake
  • Make sure that you are getting your required amount of proteins
  • Make sure you burn more calories than you gain




  • Eat fruits and vegetable regularly
  • Include whole grain every day
  • Maintain a level of physical activity that keeps you fit
  • Achieve and maintain a healthy body weight
  • Keep total cholesterol and saturated fat low. A 2000 calorie diet. Healthy people should eat less than 300 mg cholesterol/day.
  • Eat a menu rich in soluble fibre (oats, bananas, oranges, carrot).
  • Include soya proteins.
  • Avoid food containing trans-fat. Trans fats are found in prepared fried food.
  • No curry.
  • Avoid sleep after meal.





Are you tired of the monotonous 9 to 5 job?
Want to start doing something new and exciting?

Make your passion your profession!

It’s time to give yourself a chance to live. Make fitness your career.
You can be:

  • An Aerobics Instructor
  • Gym Instructor
  • Personal Trainer
  • Fitness Consultant
  • Fitness Writer
  • Fitness trainer for sportsmen
  • Corporate Health Management
  • Weight Loss Specialist etc.


Scared of stepping foot in this industry? Let us tell you the reasons you should join it today:

  • High demand
  • Good income
  • Satisfaction
  • Flexibility
  • Enhanced skills
  • Helping others

What should be your first step? Easy – get certified in the suitable course!

Reasons for getting certified:

  • Qualified individuals have value
  • Better placements
  • Better income
  • Employers demand only qualified individuals


Why get certified with BFY?



  • Best, most qualified and experienced faculty
  • Get the course of your choice
  • Get guidance & support at all times
  • Promotion & Placement guidance
  • Part-time course that saves time
  • Regularly updated through workshops, meetings and seminars by National & International presenters
  • Get fitness & health consultancy
  • Associate yourself with a premium organisation
  • Help-line through BFY – India
  • Join the fitness revolution – make wealth from health


Check the study material in advance by enrolling early:

You will receive the study material as soon as your payment/cheque/draft is cleared.


Tests & Exams:
Exams are of MCQ type.
Passing marks – 25 out of 50 (50%)


Want to know the syllabus beforehand?

  1. Introduction to physical fitness
  2. Cardio-respiratory fitness
  3. Musculoskeletal Anatomy & Physiology
  4. Kinesiology
  5. Nutrition
  6. Body Composition
  7. Client Assessment
  8. Injury Prevention
  9. Special Population
  10. Motivational techniques
  11. Legal issues
  12. Professional responsibilities
  13. Emergency training


Requirements for the course:

  • Candidate must be 18 years old


Interested yet? What are you waiting for?
Enrol today and get a lifetime valid certificate on clearing the exam.

If you don’t settle for a life partner, why settle for your career?

BFY will help you live you dream.



Female Business Owners In Sports-Health-Fitness Research


Women’s sports includes amateur as well as women’s professional sports, in all varieties of sports. Female participation and popularity in sports increased dramatically in the twentieth century, especially in the last quarter-century, reflecting changes in modern societies that emphasized gender parity. Although the level of participation and performance still varies greatly by country and by sport, women’s sports are widely accepted throughout the world today. In a few instances, such as figure skating, female athletes rival or exceed their male counterparts in popularity. In many sports women usually do not compete on equal terms against men. Although there has been a rise in participation by women in sports, a large disparity still remains. These disparities are prevalent globally and continue to hinder equality in sports. Many institutions and programs still remain conservative and do not contribute to gender equity in sports.

Until now, how and why working women integrate sports and fitness activities into their personal and professional lives has been the subject of speculation and not much research. This study is the first to explore the role of sports and exercise in the lives of women who work outside the home. Among the more significant findings of the research is that most working women participate in some kind of sports activity. And they believe that these activities have positive effects that help them on the job.

Media coverage has slightly increased and this is mostly due to social networking.[citation needed] Social media has further exposed women sports out to the public world, and often at a much greater rate than traditional news media. Traditional media has also improved its coverage of women’s sports through more exposure time and using better equipment to record the events. Recent research has shown that in the past twenty years, camera angles, slow motion replays, quality and graphics regarding the presentation of women sports has gradually improved.However, mainstream media still is far behind in its showcasing of female sports in comparison to that of men’s. A study has shown that ESPN, which began airing women NCAA tournament in 2003, aired eleven women tournament segments in comparison to one-hundred men’s tournament segments.ESPN and other sports outlets are airing more female-oriented sporting events; however the length of the segments are very small. This representative data is showcases a main part of the minimal interaction the media has with women athletes. Media coverage of women sports in the United States has further justified the divisional hierarchy faced by women athletes in terms of popularity and coverage. Scholarly studies (Kane, M. J., LaVoi, N. M., Fink, J. S. (2013) also show that when women athletes were given the option to pick a photo of a picture that would increase respect for their sport, they picked an on-the-court competency picture. However, when women athletes were told to pick a picture that would increase interest in their sport, 47% picked a picture that sexualized the women athlete. The UK is more representative than the United States with the BBC giving women’s sports about 20% of their sports coverage (BBC spokesperson). Many women athletes in the UK do not see this as adequate coverage for the 36% of women who participate in sports.

Today, women compete professionally and as amateurs in virtually every major sport, though the level of participation typically decreases when it comes to the more violent contact sports; few schools have women’s programs in American football, boxing or wrestling.[citation needed]There are exceptions to this, such as the Utah Girls Football League and Professional Girl Wrestling Association. However, these typical non-participation habits may slowly be evolving as more women take real interest in the games, for example Katie Hnida became the first woman ever to score points in a Division I NCAA American football game when she kicked two extra-points for the University of New Mexico in 2003.

Modern sports have seen the development of a higher profile for female athletes in other historically male sports, such as golf, marathons or ice hockey. These significant participation rise, has allowed more women to participate in traditionally male dominated sports and increased the sports popularity globally.

As of 2013, the only sports that men, but not women play professionally in the United States are football, baseball, and Ultimate Frisbee. Although basketball, soccer and hockey have female sports leagues, they are far behind in terms of exposure and funding compared to the men’s teams.

Recently there has been much more crossover as to which sports males and females participate in, although there are still some differences. For example, at the 1992 Winter Olympics, both genders were allowed to participate in the sport of figure skating, previously a female-only sporting event. However, the programs for the event required men to perform three triple jumps, and women only one.

Sports Ecosystem in India


Sports Ecosystem is basically a network of interconnection which exists due to the proper functioning of its key elements which include – governance, financial aid, production of sports goods, marketing strategy, developing the infrastructure and finally scouting and training the talented ones.  Now each element of this ecosystem interacts dynamically leading to the proper functioning and growth of the whole infrastructure.

But why is this sports ecosystem important for a country?

The answer to this question solely lies in the fact that when a country has a properly managed sports ecosystem, it will perform exceptionally well in sports. As a result it gets an international recognition on various platforms like Olympics, Para Olympics, Asian games and what not. This in turn raises the importance of that nation and also brings a lot of finance by boosting the tourism and political interest of other countries.  But in developed countries like India, where a major part of the finance goes into the Defense (thanks to our neighboring nations!) and the rest in corruption, very little amount is actually being invested for managing our sports ecosystem.

Current scenario of India’s sports ecosystem –

In India the sports sector is managed by our Honorable union sports minister Mr. Rajyavardhan Singh Rathore, who himself is an internationally acclaimed shooter, winning over 25 international medals in various championships. And who else can better understand what’s good for sports than the champion himself? But sadly in recent times, he has brought the functioning of our sports ecosystem in question.

He has openly questioned the existence of the word ‘Authority’ in “Sports Authority of India” (SAI), as it clearly has lost all its pertinence. Today many of our past sports champions are struggling to make their basic ends meet as they don’t get any financial support from our government and the budding talents are not being encouraged by their families and societies due to the lack of financial stability in this field.

So what are the reasons for the failure of our Indian sports ecosystem?

The  main reason for its  failure is that the sports ecosystem does not just depend on one element but on a system of interconnected networks which should function properly, which clearly isn’t the case these days. The reasons being:

  • Corruption– According to a recent survey by the “Corruption Perception Index” (CPI),

India was ranked the 81st most corrupt country among the 180 countries in the world. They were also given scores where a score zero indicated the most corrupt country and 100, the least corrupt country. And unsurprisingly India received a score of 40 out of 100 sharing it with countries like Ghana, Morocco and Turkey. Even China managed to perform better than India this time with a score of 44.  Now the question is who’s to blame for? And eventually it is affecting the sports ecosystem of our country, which is also the reason why our sports-men and women are not able to receive the salary or the other privileges that are meant for them.


  • Social and economic scenario- Due to the presence of inequality on the basis of poverty, cast system, gender or social status so many deserving people are laid back instead of being encouraged to participate in sports.


  • Business mismanagement- A major part of the sports ecosystem of our country is dependent on the business of the sports goods, their retailing and marketing strategies. But in order to have maximum profit they only attract people who are financially strong. As a result people from poor background are not able to afford all of those sports items which they need.


Now how can we make our sports ecosystem balanced and efficient?

  • Eradicating corruption- Although it has a long way to go and a lot of tests to pass but once we overcome this barrier, the sports ecosystem can do wonders.


  • Bringing new plans into action- The recent examples are :-


Khelo India Program– Launched in September 2017, it focuses on establishing sports as an overall development of individual, community and the nation both financially and socially.


Assistance to National Sports Federations– Launched in July 2018, under this scheme the government will be providing financial assistance to girls and women in order to encourage them for training and participating at both national and international levels.


  • Balancing the social and economic inequality- This is a very important aspect especially for developing countries like India, where inequality becomes the main reason for the setback of so many talented people in our country. When given equal chances and with the right kind of opportunities these people have proven themselves time and again. Recent example is the legendary Mary Kom herself, who has become the first women boxer to win six World Championship titles in this year 2018. She is not only an inspiration to girls but every single person who wants to bring medals for their country.


  • Encouraging small businesses- An ecosystem also consists of suppliers, lead producers, competitors and stake holders. For the sports ecosystem to run efficiently, it is very important that a fair competition is there and the small businessmen are also encouraged to invest in the sports goods. So that maximum public can have an access to sports product at cheaper rates.


Thus it becomes very important to balance the sports ecosystem of a country for the efficient working of the sports community. Although in today’s date the sports ecosystem of our nation is not of the best quality but with a good governance system and with top quality management, our country can definitely achieve it because with a population of 1.25 billion people we surely aren’t lacking behind in terms of talent!  Even in the absence of proper infrastructure and requisite support our athletes have managed to perform well on international platforms. So one can surely believe in the high possibilities of their exceptional achievements when provided with world class support and a balanced sports ecosystem.



























Anabolic Steroid market in India


Whether one likes it or not but anabolic steroids have become an internal part of professional bodybuilding, modeling, movie stars and physique athletes. So, what exactly are anabolic steroids? Anabolic steroids are also known as anabolic androgenic steroids (AAS). They are steroidal androgens containing natural androgens like testosterone as well as synthetic androgens that are structurally related and have similar effects to testosterone. They increase protein within cells, especially in skeletal muscles and increase the growth of facial and body hair and the growth and maintenance of masculine secondary sexual characteristics like muscular body.


Market Size

Anabolic steroids are banned in various countries and are not freely available and require a prescription. On the other hand, there are some countries including India where steroids are much freely available.

Though anabolic steroids require prescription in India too but a little extra bucks and a friendly relation with a pharmacist can make all the drugs and steroids readily available to you! So, here arises the question- “Who are the potential customers?” The majority of customers in the market comprises of trainers mostly in ‘local gyms’ and gym owners. Though, all the trainers are involved in the market as customers but majority are from local gyms.

Now, moving on to the consumers, they are mostly males between the ages of 16 and 30.  The highest percentage of people using anabolic steroids is in 12th standard; 45% of 12th standard students of urbanized cities use anabolic steroids. Thus, the greatest place to sell them is metropolitan cities.

According to a survey, 75% of the anabolic steroid users would prefer to have them even if they reduce their life span. Thus, the customer base is loyal to the companies.

Moreover, anabolic steroids have found their loyal customer base in the Bollywood industry and the modeling industry in India. Since all the models need to keep those muscles good, round and lean for the entire year, they are in a habit of depending on steroids. Apart from models, anabolic steroids have found a prominent place in Bollywood where all the actors pack on perfect sets of muscles as required by the role in the movie in a really short span of time, this is possible only with the help of artificial hormones and anabolic steroids.

To cut short the argument, we can conclude that there is a great market in India for anabolic steroids especially in urbanized cities.

Anabolic Steroid Manufacturers

Since the demand for anabolic steroids is constantly increasing, there has been an increase in the number of manufacturers in India, many of which are selling fake products. So, the market is full of manufacturers from all around the globe! Some of the Indian manufacturers that are in the game of anabolic steroids are:-

  1. Abbott India Ltd.
  2. Yana Healthcare Pvt. Ltd.
  3. Shree Venkatesh International Limited
  4. Sun Pharma

There are many more and almost every pharmaceuticals that produce major drugs used in operations and for serious diseases. Apart from these, the manufacturers that are more trusted by the people (mostly celebrities, models and rich brats) who would love to invest more and get really genuine products are:-

  1. Alpha Pharma
  2. Bayer
  3. Puro-Labs
  4. Concentrex
  5. Organon
  6. Sciroxx Labs
  7. Signature Pharmaceuticals
  8. Kaipa Pharmaceuticals
  9. Geneza
  10.  British dispensary
  11.  British Dragon
  12.  ElitePharm
  13.  LA Pharma


How to establish Anabolic Steroid Manufacturing Company (Pharmaceutical)

Establishing a Pharmaceutical in India is not a difficult task, you just need to specify what kind of drugs you’re going to manufacture, like Schedule IV drugs stands for steroids and then you can apply for a manufacturing license for those types of drugs. The documents and licenses required to open a pharmaceutical are as follows:-

  1. Drug License No. (D.L.) Number
  2. GST or Goods and Service Tax Registration
  3. Food Safety & Standard Authority of India (FSSAI) (Rs 100 annually for Re-registration)
  4. Trade Mark per product or name: Estimated Expense (Rs4500 (government fees + advocate fees respectively)
  5. Company Registration
  6. Private Limited Company registration: Estimated Expense – Rs8000 to Rs9000.

Owning documents related to drugs license is very important. You need to own a wholesale drug license from local drug control inspector or officer. Registering on GST network will be issued by the tax authorities of India. You need to register with a unique name of your company at the registrar of companies under companies act, 1956 or 2013.

But establish a pharmaceutical isn’t enough; you’ll need experienced chemists who are very careful with and serious about their work. This is so because in order to produce good quality anabolic steroids, the chemists need to be highly educated and careful because a slight mistake may cause harm to the consumer and bring a bad name to the company.  Moreover, purity matters in the game, so if you’re into gray market, drop the plan! You should also sell your products at a competitive price range; since this market is sensitive, products offered at a cheap rate are considered to be of poor purity and quality and those priced too expensive will not be sold either.


Legal Steroid Market

Yes, there are products termed as legal steroids. These products are allegedly claimed to be safe. These products are just mimics of the original anabolic steroids; they are made from natural herbs and ingredients. They provide with a similar effect as the original steroids but are completely safe; they neither harm your liver and kidney nor produce estrogen in the body. So, a PCT (Post Cycle Therapy) isn’t required after using them. They are also much in demand though not as much as anabolic steroids. The market for these products is increasing day by day due to all the harmful effects of steroids because proper dosage and exact effects aren’t known to much people who use and sell it. So, there has been a rise in the number of casualties, making an increased demand in lesser harmful products. Some of the brands which make such products are- Crazy Bulk and Marine Muscles.




  1. https://www.dnaindia.com/india/report-youth-take-steroids-for-good-physique-and-then-get-obsessed-with-them-1642807
  2. https://en.wikipedia.org/wiki/Steroid_use_in_Bollywood
  3. https://steroidreviewer.com/crazy-bulk-bulking-stack/
  4. https://steroidreviewer.com/marine-muscle-legal-steroids/
  5. https://www.quora.com/Where-can-I-buy-steroids-in-india


Factors which have led to the development of business of sports and fitness in the Indian market


The market of sports and fitness in India is a place where there is a scope for all kinds of business to flourish. One such business is the business of sports and fitness. This business is not only flourishing in India but also is contributing to the economy of our country. Although this market has always had seen an overall good revenue growth in terms of sales of products, in recent times the profit margin of this business of sports and fitness has also escalated real quick!

Now there are so many factors which have led to the business of sports and fitness market reach at a position that so many other fields of business are still struggling to be at. These factors are as following-


  1. The globalization of sports and fitness market

The basic idea of the globalization of sports and fitness market is to expand this market all over the world. The foundation of modern sports was laid in the early to mid 19th century when countries like the United States and Britain had began to take interest in the business aspects of both sports and fitness and started taking it professionally. The business that started in a small land with limited access began to set up its franchise in other countries. And this led to an increase in demand which eventually led to an increase in the revenue growth. By adopting the same strategy today the Indian market too has been successful in setting up its base in foreign lands. Not to forget, even the fitness industry is some or the other perishing in India due to the influence of western countries.


  1. Increase in the number of types of sports and fitness activities

Earlier people in India took interest only in two sports. The first one was hockey in the 60s and later came the cricket during the 80s. Fans went gaga over the players when they used to bring gold or a cup for the country and wanted to be like. This led to the market of sports industry which sold various hockey and majorly cricket related stuff advertised by the famous sportsmen of that time. Thus cricket played an important role in establishing the business of sports and fitness in India. But cricket alone couldn’t carry the entire burden of the market on its shoulders. Thankfully, due to the globalization other sports like football, volleyball etc came in India even when they weren’t played professionally on the Indian ground. Slowly and eventually, sports like Polo, Snooker, Wrestling, boxing came in vogue. This led to the growth of market as people started playing different sports which led to an increased number of demands.


  1. Influence of social media exposure

In the world of internet that we are living today, almost everything is influenced by the social media. Be it sports or fitness, social media has created a buzz all over the world. Social media allows people to post a part of their daily activities online. Be it regular gym posts, or heavy exercise routines, to stunningly fit body pictures, everything is on social media. And since these things can be found on all platforms one simply can’t avoid but take a dive in it. Such is its influence that even the laziest of them all will for at least once drag themselves out of their beds and go to fitness or a sports club. Thus when more people enter in this field , the demand of such products will increases as well leading to an increase in the overall growth of this market.


  1. Increase in profit and growth revenue

This is the main reason for such massive popularity that the business of sports and fitness has gained over time. This field produces a good profit margin and hence a decent revenue growth. There is a reason why it gives profit. Sports and fitness is a field in which the demand of customers never ends. After all everybody wants to be fit and look good. And nothing but being active sports and fitness activities can help them achieve this. Thus unlike other businesses, this field has no such future of coming to an end as there is an always some profit.


  1. Increase of the competition in the market-

In India, since the time Modi ji has started promoting the famous “Make in India” project, so many start ups are being created on a daily basis. Some of which have a focus on the sports and fitness market. Now there are already some of the national and international brands who have firmly established themselves in this business. And with the small companies trying to make a space for themselves, the competition has fueled even more. This scenario has led to the production of more products of good quality and affordable price because the majority of buyers come from the middle class background. Thus when good quality products are sold in the market of affordable prices, the number of buyer increases which lead to an increase in the demand. This automatically leads to the profit of the companies.


  1. Involvement of women in the business of sports and fitness- Women are the paragon of success. Where-ever they set their foot, a positive growth is seen. In recent times, India has since quite a change in the way people have started treating women. Women are being encouraged in every field be it science, art, sports, finance everywhere. The involvement of women in the business of sports and fitness has led to the betterment of this field. Also there are several sports clubs ad fitness health centers especially for women. This has led to more women come and join such places. This in many ways has led to the profit of business of sports and fitness.



This industry of sports and fitness has come a long way from what it was a century ago. Form people not taking any interest in this field, to a mass number of people having started contributing to this market in some or the other,  the sports and fitness business has seen more profits than losses.  And all the above factors have played a key role in leading this industry to what it is today.











Sports Facility Management


Here’s how we effectively provide sports facility management.

With the ever-growing industries of sports tourism and recreation, sports facility management of indoor and outdoor complexes has become a task that requires highly experienced leadership. Sports Facilities Advisory/Sports Facilities Management can provide you with that experienced leadership to ensure the success of your sports complex or community recreation centre. Below are a few key components of sports facility management we provide for each of our clients.

Program Development

A large part of sports facility management is program development. We work with all our clients to determine programmatic goals and the strategies to achieve those goals. We can help you develop facility programs for a variety of groups such as school-age kids, serious athletes, stay at home moms, high school age teens and more. Whether you want to provide your customers with sport-specific training sessions or a variety of classes for all ages, we can help you design a program structure that is engaging, inviting and cost-effective.

Cost Containment

Our sports facility management teams work hard to improve the profitability of sports facilities with effective cost containment strategies. By eliminating or decreasing unnecessary spending and maintaining current spending, we can help you meet the financial goals for your sports complex or recreation center.

Human Resources

When it comes to administration duties, hiring and training of staff, Sports Facilities Advisory/Sports Facilities Management maintains a quality program to ensure the day-to-day operations of sports facilities run smoothly and efficiently. Our systematic approach includes the recruitment, placement, and training of staff members to build a highly qualified and experienced team of professionals. Retaining staff isn’t an issue with SFA|SFM because your employees are part of a company culture and a highly motivated team with lofty goals, efficient strategies, and effective management.


Through advanced marketing partnerships, the SFA|SFM team provides highly effective sports facility management that attracts sponsors, drives revenue and promotes your facility within the community and beyond. We will create and provide you with a roadmap to optimize the performance of your facility. Although it would be nice to just build a complex and assume great design, awesome programs, and a five-star staff will bring the masses – that’s not always true. Our marketing strategies can help bring people to your door and increase community participation and use of your sports complex.

Asset Management

Our sports facility management services also include asset management. This includes management consulting with your current staff. Sports Facilities Advisory/Sports Facilities Management also has access to a number of resources, tools, and systems that can be implemented within your sports facility to improve profitability and operations. Want to learn more about our sports facility management services? Contact Sports Facilities Advisory today for more information.

Governance structure of sports business and challenges in India


India is a country where people from diverse backgrounds play sports of various kinds both nationally and internationally. There are so many aspects which together contribute in the development of any country. And sports is just one of them. It’s a fact that sports lead to an overall development of an individual and should be taken seriously by the government and citizens of a particular country. More and more people should be encouraged to actively participate in sports activities at different levels. But sports can only reach to people belonging to different parts of the country when the business of sports is managed in a systematic way. And the government plays an important role in the way in which the whole business of sports structure is shaped.

The ideal structure of sports business in India

In recent times, our honorable Prime Minister Mr. Narendra Modi ji has started putting a lot of emphasis on starting a business, which can be in any field, during his recent speeches.  And the reason is pretty much obvious! When people create products in their own country, the finance of that county escalates. Also it creates employment opportunities for more and more people. Now since there is a wide range of possibilities to have a profitable business in the field of sports, government has taken many initiatives to encourage people to take a dig in this area of business. But to start with, it is important to note that the business of sports is closely tied up with the ecosystem of sports. So to build up an effective business plan in the field, the government first has to establish a balance in the ecosystem of sports in our country.

Impact of a balanced sports ecosystem on the business of sports

A sports ecosystem is simply a network of interconnected chains which consists of key elements like- good governance, financial aid,  production and marketing strategy, sports infrastructures, scouting and training centers, suppliers, lead producers, competitors and stake producers. When all of these things are balanced in such a way that they are all interdependent on each other and are doing their job efficiently, that’s when it is called a balanced sports ecosystem. Now when this ecosystem will function properly, the ease of doing business will increase automatically. Thus for a country to develop a profiting business in the field of sports, it is very important to have a well maintained sports ecosystem in that country.

But how do we fuel up the business of sports in India?

With a population of 1,342,512,706 in India, there surely are many people who are interested in sports and would like to take it up as their career choice in future ahead. But to take sports as a career, people first need resources and trainings in the various fields of sports. Now who will provide them such resources and facilities? Now that’s where the business of sports and fitness comes in handy.  Recent stats have shown that 12.82% of Indians play cricket which is also the highest number of Indian population playing any sports. And on the second, comes badminton with 9.39% people playing it all over India. Now with a number like that, who wouldn’t want to invest in the sports and fitness business?  Although theses businesses are doing just fine in the urban areas, to fuel up their business they should step towards the rural areas as well. As a lot of hidden gems of our country have emerged from the villages itself. There are a lot of chances of discovering the hidden talents in the villages of our country, and this can be possible when they are also provided with resources and the infrastructure to practice.  There is also a lot of scope for starting certain training institutes in these villages which will only add up in the process of helping them discover their inner talents and boosting their inner confidence. And in this way one can develop and widen the scope for their business in the field of sports as it has a lot of demand in many of the untouched parts of our country.

Hampers created in the business of sports

There is a reason why Modi ji has to force people to jump into the ‘Make in India’ project. People are just not willing to invest their time and money in startups. Instead of starting their own business, a majority of Indian population has preferred to work for other international or multinational companies. And the reasons are valid to a greater extent:

  • Corruption- This is the main reason why India is still a developing country. It eats away more than half of the money that the government provides for various schemes to build up a competitive yet friendly business environment.
  • Complicated laws- In India to start a business require al lot of paper work to be done. This is a very time taking process. And even after following all the rules some people still have to bribe those goverment employees to get their work done fast.
  • Skilled people- India have a lot of talent hidden within. But what brings it down, is the lack of skill. Due to the lack of proper skill, which is a must for training the budding talents of our country, many people are either not properly trained or completely left behind.
  • Infrastructure- Where other countries have already build up world class infrastructures for the various sports and fitness programs , our country is still busy planning on doing something like that.


Now since there are a lot of reasons why the business of sports and fitness has yet not flourished properly, we still have a chance to ace this field as our country has got both the talent and the resources which are required to boost this business. All that is needed to be done is for our government to reconsider shaping the business structure of sports in India by taking some necessary measures. And our country will be all set to rock the international platforms in sports field.







Athletic Training Arenas

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Though India has been really poor in athletics and sports; the time has changed in 21st Century. Indian athletes had done exceptionally well in this year’s Commonwealth Games 2018 in Gold Coast, Australia. Indian athletes bagged 26 gold, 20 silver and 20 bronze medals; with this India surpassed its medal tally back in Commonwealth Games 2014 at Glasgow. This record is more than enough to throw light on the steep growth in performance of Indian athletes. Yet, if we look toward the Olympics, we’ve got a long way to go; but with good facilities, proper guidance and training, our athletes can do really well at the Olympics too!

What are Athletic Training Arenas?

Athletic training arenas mean a place dedicated towards the training of various athletes. These places have all the facilities that help in the growth of an individual athlete. Apart from this, these arenas may also have various trainers and coaches in order to help the athletes nurture their talent! These arenas can be used by many athletes simultaneously even if their sport differs; the only requirement is basic area for practicing with facilities as are needed by the athletes for the sport.

Options Available

If you’re planning to go for an athletic arena business, you should look thoroughly at options at your disposal. Some of the options available are:-

  1. Stadium This is a place or an open ground with boundaries where various athletes can come and practice their sport in order to nurture their talent. On may also hire coaches and trainers who track their performance and design training plans and sessions accordingly.
    The basic requirement of a stadium is a large area of land and a good infrastructure. Apart from this, another critical element is the services provided to the athletes, i.e., proper racing tracks, triple jump, long jump areas, etc.
    Apart from this, you need to decide for yourself whether you want a stadium that meets international standards or is just for practicing and local events.
    A stadium that meets international standards needs a humongous piece of land as well. The one that needs international standards should have different areas for each athletic event and each of them should be provided with good space so as to conduct the events in an organized manner. This not only requires you invest way too much but also can generate great revenue. You have a fixed income as you will definitely allow the athletes to practice in return of some fees, apart from this, the international events, if organized, will pay you a really handsome amount of money.
    If you wish to own a stadium that meets the standards suitable only for practicing and enhancing the skills of athletes, you can afford to go for investing a little less. No matter what, the services and equipment to be provided to the athletes need to be of international standard. The revenue generated is fixed.
  2. Indoor Arenas These arenas are only for training purposes. They don’t organize any kind of event or competitions whether local or international. These arenas apart from providing facilities in shade, i.e., indoors, also provide with additional services such as a mini gym and cardio vascular machines in order to enhance the fitness of athletes too. This helps them to perform well in their athletic events too. These arenas charge a little more than the usual stadium as they are more concerned with the lavishness of the athletes too!

Setting Up a Business

There are a number of steps required to set up the business in this field. This requires a lot of research and hard work. So, here’s a guide to help you sort out things:-

  1. Business Plan The first and foremost thing you should have before stepping into a business is a business plan. This is the most crucial element of a business. Having a business plan states how you will proceed step by step with your business and what exactly are your requirements, a rough approximation of the investment required.
  2. Securing Finances Setting up such a huge business is a Herculean task and the most critical element is the amount of finance you can secure. Currently, the Government of India gives you some sort of support if you are willing to bring about making a difference in the field of athletics and sports by offering services to the athletes. Apart from this, you can also get a loan as well as get someone to provide you with the required investment. Another option is to have a business partner; this option is a bit risky if you’re not an extrovert who can draw a fine line between personal life and professional life!
  3. Location Location plays a crucial role in determining the success of your athletic training arena. If you’re going for international arena, then you should prefer a more accessible and posh area. In the other cases, you can simple go for a location near to a residential area. Nowadays, people are clubbing their athletic training arenas with various famous sports store; here athletes and other random people can practice by paying daily or having a membership. This option is also getting famous with time!
  4. Official Documents there is a set of guidelines that need to be followed by the owner, which you can easily get by visiting the official site of Sports Authority of India. This site can also help you with the documents that you need to get registered and start the business.
  5. Hiring You need to hire professional coaches and trainers who themselves are or were involved in the sport they are going to monitor. A good coach can bring out the best out of even the worst of athletes!
  6. Advertisement After setting up a proper athletic arena, you need to advertise it so that people come to know about your business. You need to distribute pamphlets and print you advertisement in the local newspaper. Once you get a handful of athletes, you can easily get more and more athletes to join via their connections.


  1. http://www.indianathletics.in/
  2. https://www.jaagore.com/pre-activism/issues/sports/changing-scenario-culture-sports-india-conversation-deepthi-bopaiah
  3. https://www.athletesarena.com/programs/sports-performance/
  4. https://www.athletesarena.com/
  5. https://www.csstrucoach.in/high_performance.html
  6. https://economictimes.indiatimes.com/blogs/et-commentary/india-is-finally-investing-in-sports-infrastructure/