Why is developing an e-commerce website for sports and fitness a good investment in the long run?


The 21st century era is the age of Internet. The internet has revolutionized the world by making digitalization a part of our lives. Today from shopping to making online transactions, everything has become online. Just one click away and you are good to shop the things of your choice without even moving an inch. So many e-commerce websites have come in the limelight in the recent years and it’s all for the right reasons!

Now days, a new trend has evolved in which the business of sports and fitness, has stolen the limelight of the show. And developing e-commerce website has only made things easier and more profitable.

Why should one invest in sports and fitness e-commerce websites?

Today, the sports and fitness industry is a massive billion dollar profitable business, if executed with the right kind of marketing strategy.  It indeed is a good investment because its customer base isn’t limited to a particular field /area / country / age or even gender. Sports and fitness go hand in hand. And it is open to all. With the increasing work load on people day by day in their workplaces, they are striving to find a balance between their work and fitness life.  And this is where people have started to invest in their sports and fitness regime so that they can live a long and happier life. And since time becomes the biggest hurdle to actually go out and buy those sports and fitness stuff, they prefer online platforms to shop.  Thus the demand of such products is increasing rapidly day by day which has led to a steady revenue growth. Also one who is aspiring to start a business in this field doesn’t need to have a background in the sports field. All they need to do is to understand the market and its strategy.

Understanding the market

For an entrepreneur, before starting a business, it is very important to understand the kind of market they will be diving into.  The sports and fitness itself has a wide array of option in which one can start their business.  And all these options in it hold the ability of being a fully fledged profitable business. To tap into the sports market one first need to get a clear idea of what products are in demand or in trend these days.  What they also need to understand is about their business competitors. They need to know the market value of products and the amount of revenue that can be generated.

Building up an e-commerce website

To start an online business it is very important to build a bridge between the seller and its customers.  All one requires is a minimum investment to give the business a start and a lot of perseverance.  Now a days, there are so many ‘Internet marketing specialists’ available who help people to build up a better website with a stratetegic marketing plan and also help them to implement and manage the same.

All that a seller has to do is the following things-

Decide on the kind of products that they will be selling to their customers.

Deciding on a business model that best suits their plan.

Setting up an e-commerce website builder and then designing the online store.

Giving a business and a domain name

Setting up a secure payment gateway

Protecting their website with a Secured Security Layer (SSL)

Finally making arrangements for a shipping facility.



Setting up a marketing strategy


A market strategy when planned smartly can fuel up the business into 10 times!! Planning a marketing strategy is a complicated process in itself but in the end it surely is worth the effort. The first thing it requires is setting up a web design for the website which should be eye catching and understandable so that it grabs the attention of maximum user.  Then comes the search engine optimization.  It basically does the job of making one’s website appear higher on the list of Google search engines.  Email marketing adds the extra glitter to one’s strategy as with email marketing the seller can get an overview of the purchasing habits of their customers.

Approaching the right kind of customers-

This is a very important aspect for a successful online business. One needs to understand that not all customers are interested in the sports and fitness stuff. So to attract the customers who are also potential buyers of such products, they should be approached in a right way.  One thing is through e-mail. By going through the email list that has customers with specific needs, one can easily attract them to their website by sending them emails. Also one can generate an opt email list which helps the customer to subscribe to that particular website so that they regularly receive update of the new launches on the website through email notifications.


Advertising and brand deals

Advertising is the best way to bring customers to a website. Advertisements can be done through blog posts, social media handles like Facebook and instagram. Also if one has a big budget, they can approach many well Known celebrities to advertise their brand. Now days, a new trend has started and this is especially for low budget businesses. In this, the seller can approach some of the popular bloggers on instagram and also people with a huge number of followers and ask them to post pictures with their product on their instagram profile.  In turn they pay them a fixed amount of money which is also not very high compared to national or international level celebrities. YouTube has become another place for advertisement too. And the best part is that advertising through YouTube is very much budget friendly while still getting in contact with a large number of people.



Thus developing an e-commerce website proves to be a good investment. With its billion dollar industry, steady revenue growth, and a widespread customer base, it has a very vast scope in future.  Also with the demand of sports and fitness product growing higher day by day, it surely is going to prove as a safe business option in the coming future.











Factors which have led to the development of business of sports and fitness in the Indian market


The market of sports and fitness in India is a place where there is a scope for all kinds of business to flourish. One such business is the business of sports and fitness. This business is not only flourishing in India but also is contributing to the economy of our country. Although this market has always had seen an overall good revenue growth in terms of sales of products, in recent times the profit margin of this business of sports and fitness has also escalated real quick!

Now there are so many factors which have led to the business of sports and fitness market reach at a position that so many other fields of business are still struggling to be at. These factors are as following-


  1. The globalization of sports and fitness market

The basic idea of the globalization of sports and fitness market is to expand this market all over the world. The foundation of modern sports was laid in the early to mid 19th century when countries like the United States and Britain had began to take interest in the business aspects of both sports and fitness and started taking it professionally. The business that started in a small land with limited access began to set up its franchise in other countries. And this led to an increase in demand which eventually led to an increase in the revenue growth. By adopting the same strategy today the Indian market too has been successful in setting up its base in foreign lands. Not to forget, even the fitness industry is some or the other perishing in India due to the influence of western countries.


  1. Increase in the number of types of sports and fitness activities

Earlier people in India took interest only in two sports. The first one was hockey in the 60s and later came the cricket during the 80s. Fans went gaga over the players when they used to bring gold or a cup for the country and wanted to be like. This led to the market of sports industry which sold various hockey and majorly cricket related stuff advertised by the famous sportsmen of that time. Thus cricket played an important role in establishing the business of sports and fitness in India. But cricket alone couldn’t carry the entire burden of the market on its shoulders. Thankfully, due to the globalization other sports like football, volleyball etc came in India even when they weren’t played professionally on the Indian ground. Slowly and eventually, sports like Polo, Snooker, Wrestling, boxing came in vogue. This led to the growth of market as people started playing different sports which led to an increased number of demands.


  1. Influence of social media exposure

In the world of internet that we are living today, almost everything is influenced by the social media. Be it sports or fitness, social media has created a buzz all over the world. Social media allows people to post a part of their daily activities online. Be it regular gym posts, or heavy exercise routines, to stunningly fit body pictures, everything is on social media. And since these things can be found on all platforms one simply can’t avoid but take a dive in it. Such is its influence that even the laziest of them all will for at least once drag themselves out of their beds and go to fitness or a sports club. Thus when more people enter in this field , the demand of such products will increases as well leading to an increase in the overall growth of this market.


  1. Increase in profit and growth revenue

This is the main reason for such massive popularity that the business of sports and fitness has gained over time. This field produces a good profit margin and hence a decent revenue growth. There is a reason why it gives profit. Sports and fitness is a field in which the demand of customers never ends. After all everybody wants to be fit and look good. And nothing but being active sports and fitness activities can help them achieve this. Thus unlike other businesses, this field has no such future of coming to an end as there is an always some profit.


  1. Increase of the competition in the market-

In India, since the time Modi ji has started promoting the famous “Make in India” project, so many start ups are being created on a daily basis. Some of which have a focus on the sports and fitness market. Now there are already some of the national and international brands who have firmly established themselves in this business. And with the small companies trying to make a space for themselves, the competition has fueled even more. This scenario has led to the production of more products of good quality and affordable price because the majority of buyers come from the middle class background. Thus when good quality products are sold in the market of affordable prices, the number of buyer increases which lead to an increase in the demand. This automatically leads to the profit of the companies.


  1. Involvement of women in the business of sports and fitness- Women are the paragon of success. Where-ever they set their foot, a positive growth is seen. In recent times, India has since quite a change in the way people have started treating women. Women are being encouraged in every field be it science, art, sports, finance everywhere. The involvement of women in the business of sports and fitness has led to the betterment of this field. Also there are several sports clubs ad fitness health centers especially for women. This has led to more women come and join such places. This in many ways has led to the profit of business of sports and fitness.



This industry of sports and fitness has come a long way from what it was a century ago. Form people not taking any interest in this field, to a mass number of people having started contributing to this market in some or the other,  the sports and fitness business has seen more profits than losses.  And all the above factors have played a key role in leading this industry to what it is today.











The impact of digitalization on the business of sports and fitness


Today we are living in the age which is driven by digital technology. Everything is being digitalized and the credit goes to the Internet. Even the places which are dealing with the scarcity of food, water and shelter have the facility of internet in some way or the other. The web of the internet is growing so fast and widespread that even the most backward areas on earth are trapped in it. Digitalization is affecting not just the technology but also the lifestyle of people, their thought processes and their ability to make decisions. And this is where the business models take full advantage of the ever-growing digitalization in order to benefit their own businesses.


What is the impact of digitalization on the business of sports and fitness?

Digitalization has a very huge impact in the way in which the business of sports and fitness works. Today approx half of the humanity on earth is on some kind of digital platform. Be it social media or any mobile app, people have found a way to connect with each other with these digital medium.

Gone are those days when people used to go to shops for shopping sports good they required. Earlier the companies used to spend lakhs of money on locating massive hoarding on public places in order to advertise their product. People had to visit dieticians to get a proper diet plan suitable for their health. Previously, so many people avoided to do exercises simply because they had to head to the gym.

But things have started to change now. Many online websites are available to shop for all things related to sports and fitness that one can ask for. To advertise, companies have started using social media platforms like facebook YouTube, instagram, which are a very strong medium to connect with the customers of today’s generation. Also there are so many apps available for mobiles in which one can make their diet chart prepared for them via these apps. All they have to do is to fill up a form which asks for some questions related to an individuals’ daily routine and health related issues. And bam! Their diet plan is prepared within minutes, without even taking the effort to visit a doctor or a dietician. Even there are several online websites which have started online gym. Although this is new in trend and not many people are aware of it, but it surely looks promising in the days to come.

In this way, while the business of sports and fitness has already set up a strong foundation in the public market, the digitalization is only helping this industry in stepping up their game.


How has digitalization impacted the business of sports and fitness?

The digitalization has a phenomenal influence on one’s lifestyle, shopping habits, public interaction and work life.  And people who understand this have successfully managed to set their foot in this tough market competition.  Just two decades back, companies had to take huge amount of effort to transfer data and information from one junction to other. It would take weeks and in some cases even months to bring the product in the market and influence the customers to buy it.  But with digitalization, this entire frill has become a matter of just 24 hours. Just give them one day and most of the things are sorted. Internet of Things is the reason behind digitalization. Interest of things is a network of several different kinds of devices that communicate among themselves via artificial intelligence. In this way, these intelligent technical systems transfer data and information by taking quick decisions on their own, reducing the burden of people. And this is the reason for the popularity of digitalization. It has made the life of people so easy and yet so depending.  People have become so dependent on the internet that the markets are also shifting on it. Because where there are customers, the market will go there!


Why was there a need for digitalization to boost the business?

Although the business of sports and fitness had set up a strong foundation in the market, there is always a scope for growth. And growth can only come when something new is brought in the market. While the latest kinds of product were helping but it didn’t have the potential to hold the grip of their customers for long. Eventually they would lose interest in that. So to constantly remain connected with their customers and bring more and more facilities for them, so that they remain dedicated to the company, digitalization was needed. Digitalization has a lot of options when it comes to innovation and bringing out something new. This binds the customer to the company as there is always something new for them.  Be it a simple change on the website or some new update available on the app which has some features, these things keeps the customers busy in some way or the other and don’t let them loose interest in it.


Benefits of digitalization

Fast communication- With digitalization, communications have become really fast. Whenever a new product is launched it is advertised all over social media. There are also notification feature which provided time to time messages to people even if they haven’t asked for it.

Worldwide advertisement- In today’s world, it takes seconds after the product is launched and soon after becomes popular. The advertising industry is so strong that, it has boosted the marketing to a whole new level.

Product marketing- Today right after a product is launched; it is out there in the market. It is available on various e-commerce websites, with websites claiming great deals and attracting customers.

Revenue growth- Due to the increase in product marketing, this sector has seen a good revenue growth in the recent years.



Today there is a wide range of online products and services available on the online market. And the ability of the customers to get an access to these is just a matter of time. With the availability of mobiles, tabs, laptops, it has become quite easy for customers to make full use of the product and apps that are sold online. This in turn has increased the demand of the supply. It has brought a revolution in the field fitness and health care sectors. Thus digitalization has made quite a positive remark on the industry of sports and fitness.










History of the business of sports and fitness in India


The history of sports in India dates back to approx 6000 years ago but only in the recent years close to the mid 20th century, has the “business” in the field of sports and fitness been evolved. Since the global sports and fitness business sector is estimated to be worth between $480-620 billion, it also had an impact on the Indian market. According to recent stats, the business of sports and fitness industry in India reached up to $35 billion in the year 2016 while it is expected to reach $90 billion by the year 2022 with a magnificent growth of 17% CAGR. But what led to the tremendous growth and expansion of the Indian sports and fitness business industry lies in the history of its origin.

The origin

The origin of the business of sports and fitness in India dates back to the 20th century, when the extraordinary achievements in hockey led India to win six gold medals in the Olympics starting from 1928 to late 1960s. With the massive popularity that hockey had just gained in India, a new kind of business started to evolve which was associated with sports and fitness. This market got a boost during the 80’s and the 90’s when cricket came in vogue after the Indian cricket team won the world cup in 1983 on a foreign ground. As players like Sachin Tendulkar and Kapil Dev became legends over time with a huge dedicated fan base, the then evolving market of sports and fitness took good advantage of this and took their help in advertising their products. And this led to the establishment of such a massive industry in today’s date.

Why it started

Sports and fitness alone is considered to be one of the largest revenue generating businesses all over the world. It is a billion dollar industry which in itself and has many sub branches. The sports and fitness sector involves several promising sub sectors. These different segments include sporting goods (manufacturing and retail), sports and fitness apparel industry, sports tourism and other opportunities in the field of sports management and sponsorships. Sports and fitness is considered as a full-fledged industry at a global level and is able to contribute to 1 to 5 percent of any country’s GDP. Also it enhances the revenue growth and the employment rate of a particular country which is quite essential for an overall growth and development of that place. And this is the reason why sports and fitness business started in our country at first place. Also with so many benefits that this industry has provided to the firms and the country, its enormous never-ending consumer demand is one of the sole reasons for the success of such a massive industry in a country like India which ranks second in population ranking worldwide.



The establishment of sports and fitness industry in India

While businesses in other fields were flourishing well in India, people weren’t really in the ‘mood’ to try their luck in the field of sports and fitness. But what eventually drove people towards it, was its worldwide flourishing business and the other numerous of benefits that came with it. Although the huge population of India was seen as a problem by many, some of the world’s leading global international corporations saw it as a nice opportunity to make maximum profit by selling their products in India. Since India has a huge population, it led to a variety of marketing options and unlimited costumers’ demand. This helped in escalating the business quickly as more and more products were manufactured and sold on a daily basis. With a response like that, our fellow Indian entrepreneurs too decided to take a dig at it and today India has both national and international sports and fitness businesses well established and flourishing.

How did the business of sports and fitness evolve?

At the beginning, the industry of sports and fitness was quite uneven and shapeless. It was largely messy and was in a desperate need of becoming an organized entity. The business of sports and fitness was not always considered a profit making business until the end of the 20th century. By then the mentality of people had changed a lot as so many people started to take initiatives in this field. Good revenue growth and promising market opportunities were the reasons that led to the evolution of a business like this with time.  India has a huge market and thus it comes with a tremendous potential for the business of sports and fitness to evolve. Today in India, the total market of the sports and fitness industry is valued around Rs 4670 crore and is growing at 17-19 percent. Also modern retail is estimated at 28 percent of total market and is expected to grow even more.

The changes that came with time in the business of sports and fitness industry

The sports and fitness industry has come a long way from not being taken seriously by the investors to becoming the biggest investment sector in today’s date. There was a time when people did wrestling in ‘akhadas’ and now they are going for international Olympics. Earlier people didn’t care much about their looks and fitness regime, but today in the age of internet, where everything is up on social media, people have actually started to take their fitness and looks seriously. As a result, they are inclining towards gyms and other sports activities. This has opened up a wide scope for the business of sports and fitness industry to flourish. In older times people only needed sports goods like cricket bats, wickets, footballs etc. thus the manufacturing of goods was limited. But with time they chose to start going to gyms, which led to the development of gym business. Then came the social media where “looking good” was not a choice but a necessity. This led to the business of gym apparels including workout outfits to expensive shoes. Thus with time, body building training increased among men and aerobics and strength training amongst women.


In general, the history of sports and fitness business teaches us a lot about patience and smart long term planning. Without a long term vision and planning, no one could have ever been able to visualize the immense opportunities and the profits that this industry had in store for the future generations to come. And today the success of this business is solely dedicated to its strong historic evolution from being nothing to becoming the favorite global investment sector for the investors of today.











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Certification with the American Council on Exercise (ACE) USA:

While beginning your career in fitness & health, many important decisions must be made. One of the most important ones is to decide what course will you get certified in and from where? As quality matters, only if your certification has value will you build a successful path in this field. And so, we have brought ACE to help you make these decisions.
ACE has certified more than 200,000 health and fitness professionals in USA and 77 other countries since its founding in 1985. Its certificate is widely respected throughout the world, is recognized with high certification standards, and is legally defensible in a court of law. Its exams are standardized, enough to create world-class instructors.

ACE believes in quality, not quantity. Therefore, it offers four fitness certifications:

  • Personal Trainer Certification
  • Advanced Health + Fitness Specialist Certification
  • Group Fitness Instructor Certification
  • Health Coach Certification

Your certification from ACE ensures your capability as a health and fitness professional. It enhances your knowledge in the best possible way and improves your skills most efficiently. ACE confirms your commitment to the industry by giving you an advantage of your clients’ belief in you.


ACE has high certification standards as its study materials and exams have been developed by leading experts in the fitness field.

NCCA Accreditation (National Commission for Certifying Agencies)

NCCA is the accreditation body of the National Organisation for Competency Assurance (NOCA) The NCCA Accreditation decides how organizations should conduct certification programs. In 2003, ACE was granted NCCA Accreditation for all its certification programs. It is clear that NCCA recognized the excellence of ACE certification and distinguished its quality from the other 300 fitness certification programs available to public. They understood the difference between qualified and unqualified fitness professionals.
It is clearly defined by The International Health, Racquet and Sports Club Association (IHRCA) and Medical Fitness Association (MFA) that club owners and fitness facilities must only hire fitness professionals who have gotten certificates from agencies accredited through NCCA or other equivalent accrediting organisations. This will give you an advantage over most of the certified professionals out there as you will be seen as a valuable asset.


To renew and maintain your certification, you must earn 2.0 Continuing Education Credits (CECs) every 2 years through ACE approved courses or professional activities.


How to renew?

Each ACE approved CEC equals on academic hour. You are expected to devote 20 hours to in-class time + some additional study time to earn 2,0 CECs.


ACE offers a variety of courses: distance learning course, practical and comprehensive training, exam prep and live classes taught nationwide by leading industry experts.

Pursuing certification of personal trainer would be one of the best choices you make. They train competent trainers with potential to be one of the experts in the fields. Furthermore, being an ACE certified personal trainer is very much in demand. These trainers are treated as fitness clubs’ valuable assets. You will find endless reasons to be certified with ACE, but the most important one will always be – to assure a successful career in the fitness & health industry.


The ACE Personal Trainer Certification Curriculum is consistently evaluated and updated to ensure that they keep up with the dynamic culture of fitness & health. They always stay one step ahead and create excellent trainers for the world. When you successfully complete your course of ACE Personal Trainer, you will have learned: knowledge of exercise science, nutrition, fitness assessment, exercise programming, and instructional techniques.




  • You must be at least 18 years of age.
  • You must hold current adult CPR (Cardiopulmonary resuscitation) certification at the time of exam. If you don’t, you will be allowed to sit in the exam but your result be held until you provide the CPR.

Important information regarding the exam and passing marks:

  • Passing Marks: 65% (Out of 150)
  • Duration of the course: 3 months (2 times a week)
  • Exam format: Multiple Choice Questions (MCQs) through computer based testing

At BFY, we offer coaching for the ACE/PT.

We will provide:

  • Coaching over 3 months twice a week.
  • Practical and theory sessions.
  • Extra/special lectures for understanding difficult concepts.
  • Exam prep sessions.
  • Mock tests in exam formats.
  • Unlimited individual Skype sessions for: counselling, help, clarification of doubts etc. as required by the students.





Required Manuals:

  • Personal Trainer Manual 5th
  • Essential of exercise science for fitness professional manual.
  • Study companion book.


BFY Contact Information:

  • Head Office, Mumbai 400015 Mobile No.: 9323506751/9324559744
  • Telephone No.: 24152695/24152697
  • Whatsapp No.: 8850907717
  • BFY Delhi Centre Mobile No.: 09910046658
  • Landline No.: 011-41717127
  • bfysportsnfitness.com
  • bfymarket.com



A Fitness Guide


A balanced and healthy diet is the key to every problem your body is facing. Therefore, it is our duty to take care of our diet the most. It is said that for maintaining a good health and keep your body fit, a vegetarian diet is the best diet. However, there is no magic pill and there is not one specific diet for overcoming metabolic syndrome and keeping fit. Everyone’s body is different, therefore having different nutrient needs.
Still, there are some guidelines you can follow in order to make sure you are doing everything you can to nurture yourself.

  • Keep hunger pangs in control by having a fruit or a healthy snack – oats/cornflakes.
  • Eat slowly and chew properly.
  • No television, no phone-calls during meal.
  • Keep the portion size small.
  • Opt for a clear soup or salad.
  • Opt for lemon juice instead of soft drinks/milkshakes/coconut water.
  • Prefer boiled rice.
  • Choose fruit based desserts.
  • Remember – don’t skip meals. To maintain your blood sugar level, eat frequent meals.


By following the above guidelines, you are taking care of your body by providing it the nutrients it needs. The above guide can be followed by anyone. But people with chronic illnesses usually need a different guide – one which can cure them of their illness.



0 – Tobacco

1 – Annual check-up

2 – Dental check-up in a year

3 – Months average blood sugar level (HBA1C)

4 – Pillars – 1) Healthy Diet

2) Regular Exercise

3) Medication

4) Diligent Monitoring

5 – Servings of vegetables and fruits

6 – Small meals

7 – Less than 7% of HBA1C




  • Salt less than 3 gram/day
  • Oil less than 10-15 ml/day
  • No ghee, no butter
  • No anger
  • Exercise




1 – Physical Activity: Cycling / walking / shopping for groceries /
playing with children

2 – Diet and Nutrition

3 – Variety – All groups of food

4 – High fibre food

5 – Low cholesterol food

6 – Less salt

7 – Emotional support

8 – Medical follow-up

9 – Self monitoring




  • Write a diary
  • Exercise everyday
  • Add variety to your workout
  • Limit carbohydrates intake
  • Don’t starve yourself – eat frequent meals
  • Reduce your salt intake
  • Make sure that you are getting your required amount of proteins
  • Make sure you burn more calories than you gain




  • Eat fruits and vegetable regularly
  • Include whole grain every day
  • Maintain a level of physical activity that keeps you fit
  • Achieve and maintain a healthy body weight
  • Keep total cholesterol and saturated fat low. A 2000 calorie diet. Healthy people should eat less than 300 mg cholesterol/day.
  • Eat a menu rich in soluble fibre (oats, bananas, oranges, carrot).
  • Include soya proteins.
  • Avoid food containing trans-fat. Trans fats are found in prepared fried food.
  • No curry.
  • Avoid sleep after meal.





Are you tired of the monotonous 9 to 5 job?
Want to start doing something new and exciting?

Make your passion your profession!

It’s time to give yourself a chance to live. Make fitness your career.
You can be:

  • An Aerobics Instructor
  • Gym Instructor
  • Personal Trainer
  • Fitness Consultant
  • Fitness Writer
  • Fitness trainer for sportsmen
  • Corporate Health Management
  • Weight Loss Specialist etc.


Scared of stepping foot in this industry? Let us tell you the reasons you should join it today:

  • High demand
  • Good income
  • Satisfaction
  • Flexibility
  • Enhanced skills
  • Helping others

What should be your first step? Easy – get certified in the suitable course!

Reasons for getting certified:

  • Qualified individuals have value
  • Better placements
  • Better income
  • Employers demand only qualified individuals


Why get certified with BFY?



  • Best, most qualified and experienced faculty
  • Get the course of your choice
  • Get guidance & support at all times
  • Promotion & Placement guidance
  • Part-time course that saves time
  • Regularly updated through workshops, meetings and seminars by National & International presenters
  • Get fitness & health consultancy
  • Associate yourself with a premium organisation
  • Help-line through BFY – India
  • Join the fitness revolution – make wealth from health


Check the study material in advance by enrolling early:

You will receive the study material as soon as your payment/cheque/draft is cleared.


Tests & Exams:
Exams are of MCQ type.
Passing marks – 25 out of 50 (50%)


Want to know the syllabus beforehand?

  1. Introduction to physical fitness
  2. Cardio-respiratory fitness
  3. Musculoskeletal Anatomy & Physiology
  4. Kinesiology
  5. Nutrition
  6. Body Composition
  7. Client Assessment
  8. Injury Prevention
  9. Special Population
  10. Motivational techniques
  11. Legal issues
  12. Professional responsibilities
  13. Emergency training


Requirements for the course:

  • Candidate must be 18 years old


Interested yet? What are you waiting for?
Enrol today and get a lifetime valid certificate on clearing the exam.

If you don’t settle for a life partner, why settle for your career?

BFY will help you live you dream.



Female Business Owners In Sports-Health-Fitness Research


Women’s sports includes amateur as well as women’s professional sports, in all varieties of sports. Female participation and popularity in sports increased dramatically in the twentieth century, especially in the last quarter-century, reflecting changes in modern societies that emphasized gender parity. Although the level of participation and performance still varies greatly by country and by sport, women’s sports are widely accepted throughout the world today. In a few instances, such as figure skating, female athletes rival or exceed their male counterparts in popularity. In many sports women usually do not compete on equal terms against men. Although there has been a rise in participation by women in sports, a large disparity still remains. These disparities are prevalent globally and continue to hinder equality in sports. Many institutions and programs still remain conservative and do not contribute to gender equity in sports.

Until now, how and why working women integrate sports and fitness activities into their personal and professional lives has been the subject of speculation and not much research. This study is the first to explore the role of sports and exercise in the lives of women who work outside the home. Among the more significant findings of the research is that most working women participate in some kind of sports activity. And they believe that these activities have positive effects that help them on the job.

Media coverage has slightly increased and this is mostly due to social networking.[citation needed] Social media has further exposed women sports out to the public world, and often at a much greater rate than traditional news media. Traditional media has also improved its coverage of women’s sports through more exposure time and using better equipment to record the events. Recent research has shown that in the past twenty years, camera angles, slow motion replays, quality and graphics regarding the presentation of women sports has gradually improved.However, mainstream media still is far behind in its showcasing of female sports in comparison to that of men’s. A study has shown that ESPN, which began airing women NCAA tournament in 2003, aired eleven women tournament segments in comparison to one-hundred men’s tournament segments.ESPN and other sports outlets are airing more female-oriented sporting events; however the length of the segments are very small. This representative data is showcases a main part of the minimal interaction the media has with women athletes. Media coverage of women sports in the United States has further justified the divisional hierarchy faced by women athletes in terms of popularity and coverage. Scholarly studies (Kane, M. J., LaVoi, N. M., Fink, J. S. (2013) also show that when women athletes were given the option to pick a photo of a picture that would increase respect for their sport, they picked an on-the-court competency picture. However, when women athletes were told to pick a picture that would increase interest in their sport, 47% picked a picture that sexualized the women athlete. The UK is more representative than the United States with the BBC giving women’s sports about 20% of their sports coverage (BBC spokesperson). Many women athletes in the UK do not see this as adequate coverage for the 36% of women who participate in sports.

Today, women compete professionally and as amateurs in virtually every major sport, though the level of participation typically decreases when it comes to the more violent contact sports; few schools have women’s programs in American football, boxing or wrestling.[citation needed]There are exceptions to this, such as the Utah Girls Football League and Professional Girl Wrestling Association. However, these typical non-participation habits may slowly be evolving as more women take real interest in the games, for example Katie Hnida became the first woman ever to score points in a Division I NCAA American football game when she kicked two extra-points for the University of New Mexico in 2003.

Modern sports have seen the development of a higher profile for female athletes in other historically male sports, such as golf, marathons or ice hockey. These significant participation rise, has allowed more women to participate in traditionally male dominated sports and increased the sports popularity globally.

As of 2013, the only sports that men, but not women play professionally in the United States are football, baseball, and Ultimate Frisbee. Although basketball, soccer and hockey have female sports leagues, they are far behind in terms of exposure and funding compared to the men’s teams.

Recently there has been much more crossover as to which sports males and females participate in, although there are still some differences. For example, at the 1992 Winter Olympics, both genders were allowed to participate in the sport of figure skating, previously a female-only sporting event. However, the programs for the event required men to perform three triple jumps, and women only one.

Sports Ecosystem in India


Sports Ecosystem is basically a network of interconnection which exists due to the proper functioning of its key elements which include – governance, financial aid, production of sports goods, marketing strategy, developing the infrastructure and finally scouting and training the talented ones.  Now each element of this ecosystem interacts dynamically leading to the proper functioning and growth of the whole infrastructure.

But why is this sports ecosystem important for a country?

The answer to this question solely lies in the fact that when a country has a properly managed sports ecosystem, it will perform exceptionally well in sports. As a result it gets an international recognition on various platforms like Olympics, Para Olympics, Asian games and what not. This in turn raises the importance of that nation and also brings a lot of finance by boosting the tourism and political interest of other countries.  But in developed countries like India, where a major part of the finance goes into the Defense (thanks to our neighboring nations!) and the rest in corruption, very little amount is actually being invested for managing our sports ecosystem.

Current scenario of India’s sports ecosystem –

In India the sports sector is managed by our Honorable union sports minister Mr. Rajyavardhan Singh Rathore, who himself is an internationally acclaimed shooter, winning over 25 international medals in various championships. And who else can better understand what’s good for sports than the champion himself? But sadly in recent times, he has brought the functioning of our sports ecosystem in question.

He has openly questioned the existence of the word ‘Authority’ in “Sports Authority of India” (SAI), as it clearly has lost all its pertinence. Today many of our past sports champions are struggling to make their basic ends meet as they don’t get any financial support from our government and the budding talents are not being encouraged by their families and societies due to the lack of financial stability in this field.

So what are the reasons for the failure of our Indian sports ecosystem?

The  main reason for its  failure is that the sports ecosystem does not just depend on one element but on a system of interconnected networks which should function properly, which clearly isn’t the case these days. The reasons being:

  • Corruption– According to a recent survey by the “Corruption Perception Index” (CPI),

India was ranked the 81st most corrupt country among the 180 countries in the world. They were also given scores where a score zero indicated the most corrupt country and 100, the least corrupt country. And unsurprisingly India received a score of 40 out of 100 sharing it with countries like Ghana, Morocco and Turkey. Even China managed to perform better than India this time with a score of 44.  Now the question is who’s to blame for? And eventually it is affecting the sports ecosystem of our country, which is also the reason why our sports-men and women are not able to receive the salary or the other privileges that are meant for them.


  • Social and economic scenario- Due to the presence of inequality on the basis of poverty, cast system, gender or social status so many deserving people are laid back instead of being encouraged to participate in sports.


  • Business mismanagement- A major part of the sports ecosystem of our country is dependent on the business of the sports goods, their retailing and marketing strategies. But in order to have maximum profit they only attract people who are financially strong. As a result people from poor background are not able to afford all of those sports items which they need.


Now how can we make our sports ecosystem balanced and efficient?

  • Eradicating corruption- Although it has a long way to go and a lot of tests to pass but once we overcome this barrier, the sports ecosystem can do wonders.


  • Bringing new plans into action- The recent examples are :-


Khelo India Program– Launched in September 2017, it focuses on establishing sports as an overall development of individual, community and the nation both financially and socially.


Assistance to National Sports Federations– Launched in July 2018, under this scheme the government will be providing financial assistance to girls and women in order to encourage them for training and participating at both national and international levels.


  • Balancing the social and economic inequality- This is a very important aspect especially for developing countries like India, where inequality becomes the main reason for the setback of so many talented people in our country. When given equal chances and with the right kind of opportunities these people have proven themselves time and again. Recent example is the legendary Mary Kom herself, who has become the first women boxer to win six World Championship titles in this year 2018. She is not only an inspiration to girls but every single person who wants to bring medals for their country.


  • Encouraging small businesses- An ecosystem also consists of suppliers, lead producers, competitors and stake holders. For the sports ecosystem to run efficiently, it is very important that a fair competition is there and the small businessmen are also encouraged to invest in the sports goods. So that maximum public can have an access to sports product at cheaper rates.


Thus it becomes very important to balance the sports ecosystem of a country for the efficient working of the sports community. Although in today’s date the sports ecosystem of our nation is not of the best quality but with a good governance system and with top quality management, our country can definitely achieve it because with a population of 1.25 billion people we surely aren’t lacking behind in terms of talent!  Even in the absence of proper infrastructure and requisite support our athletes have managed to perform well on international platforms. So one can surely believe in the high possibilities of their exceptional achievements when provided with world class support and a balanced sports ecosystem.